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THE ONE CLUB: Pencil Catcher

The One Club


In 2005 the Japanese creative team at Dentsu conceived the "Pencil Catcher" as a play on the classic arcade game to pay homage to the prestigious Pencils awarded at the One Show Japan and annual One Shows around the world. The concept was highly regarded and the Pencil-Catcher website was awarded:

  • Bronze in Clio 2006
  • Silver in Asia Pacific Ad Fest 2006
  • Bronze in Tokyo Interactive Ad Awards 2006
The One Show 2005
The original Pencil Catcher
The D&AD Student Awards 2007
Imitation or plagiarism?

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