May 14, 2009
NEW YORK, NY (May 6, 2009)
– “The 34th Annual One Show” announced the winners of the Gold, Silver and Bronze Pencils at the Frederick P. Rose Hall at Jazz at Lincoln Center this evening. Widely regarded as the advertising industry’s equivalent to the Oscars®, The One Show honored the year’s finest achievements in print, television, radio, outdoor, innovative marketing, integrated branding and branded content.
More than 600 advertising professionals and New York VIPs gathered to celebrate the winners at the gala event produced by The One Club, the world's foremost non-profit organization dedicated to recognizing excellence in advertising and design.
One of the evening's highlights was the presentation of the first-ever Green Pencil Award honoring excellence in the field of environmentally conscious advertising, which was presented by famed hip hop superstar and Hollywood film star Chris "Ludacris" Bridges to Goodby, Silverstein & Partners/San Francisco for the Haagen-Dazs Honey Bees integrated branding campaign.
Top honors for "Best of Show" went to CumminsNitro/Brisbane for Queensland Tourism "Best Job in the World" integrated branding campaign. The campaign featured a contest where the winner receives $150,000 Australian dollars and a 6 month "job" as an island caretaker overlooking the Great Barrier Reef.
"The One Show has received support from all over the world. This year is truly a showcase of brilliant new ideas and it is inspiring to see so much cause-related advertising," says Mary Warlick, CEO of The One Club.
The top Pencil winners at this year's One Show include:
United States – 39 (8 Gold, 15 Silver, 16 Bronze)
Australia – 6 (2 Gold, 2 Silver, 2 Bronze)
Malaysia – 5 (2 Gold, 1 Silver, 2 Bronze)
Canada – 4 (1 Gold, 3 Silver)
United Kingdom – 4 (4 Bronze)
Argentina – 3 (1 Silver, 2 Bronze)
Thailand – 3 (1 Silver, 2 Bronze)
Brazil – 3 (3 Bronze)
**A complete list of 2009 One Show Gold, Silver and Bronze Pencil winners and finalist entries (including agency and award title) can be found as of 8:00 PM, on Wednesday, May 6th at www.oneclub.org
Winners and finalists will be featured in the commemorative One Show Annual, which will be released later this year.
The 34th Annual One Show was the centerpiece of an ambitious first time ever festival celebrating all forms of creativity called Creative Week NYC.
***For interviews with Mary Warlick or DVD copies of the winning advertising campaigns, please contact James Grant (firstname.lastname@example.org) or Michael Russell (email@example.com).
About The One Club:
The One Club for Art and Copy is the world's foremost non-profit organization dedicated to promoting the craft of advertising. Founded in 1975, The One Club has approximately 1,000 members, including copywriters and art directors. As part of its mission to promote high standards of creative excellence, The One Club produces the advertising industry's most prestigious awards program, the One Show.
The coveted One Show "Gold Pencils" are regarded as the zenith of achievement in the advertising world. 1998 marked the inauguration of One Show Interactive, a live awards program designed exclusively for the new media community. The One Club regularly produces a variety of events and materials that encourage aspiring advertising executives to hone their craft. In 1995, The One Club established an education department, dedicated to fostering the creative talents of advertising students nationwide. The department administers scholarships to outstanding students in advertising programs at a variety of advertising schools across the country.