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ONE SHOW ENTERTAINMENT HONORS THE BEST OF THE BEST IN ADVERTISING AND ENTERTAINMENT |
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02/17/2010
ONE SHOW ENTERTAINMENT HONORS THE BEST OF THE BEST
IN ADVERTISING AND ENTERTAINMENT
Los Angeles, CA (February 17, 2010) – One Show Entertainment has announced the winners for the Second Annual One Show Entertainment Awards in a special ceremony held at American Cinematheque's Egyptian Theatre in Los Angeles on February 17, 2010. The event was hosted by Mary Warlick, CEO of The One Club, and Kevin Swanepoel, President of The One Club.
One Show Entertainment seeks to recognize the intersection of brands and entertainment—in film, television, music, gaming, and beyond, and to award innovation and creativity in this rapidly expanding area. Finalists competed for Gold, Silver and Bronze Pencils in categories such as Television, Film, Gaming, Online Branded Entertainment, Music, Events and Installations.
Presenters at this year's One Show Entertainment Awards included Brett Ratner, Milo Ventimiglia, Debi Mazar, Damien Fahey, Jae Goodman (CAA) and Steve Gaydos (Variety).
The jury panel consisted of an all-star lineup of advertising and entertainment professionals including Jury Chair Jae Goodman, (Co-Head and Chief Creative Officer of CAA Marketing), Evan Shapiro (President, IFC tv and Sundance Channel), Jordan Levin (Founding Partner/CEO, Generate), Ted Royer (Partner/Executive Creative Director, Droga5), Michael Siegenthaler, (Director, Branded Entertainment, Microsoft), Andrew Keller (Co-Executive Creative Director, Crispin Porter + Bogusky), Howard T. Owens (Co-head of Domestic Television, Reveille), Neal Tiles (President, G4 Media), Susan Bonds (CEO of 42 Entertainment), Tera Hanks (Brand Agent, CAA), Mark D'Arcy (President, Chief Creative Officer, Time Warner Global Media Group), as well as other industry professionals.
The event was produced by The One Club, a non-profit organization dedicated to promoting the craft of advertising; One Show Entertainment pays tribute to creative branding beyond traditional product placement.
About The One Club
The One Club, which exists to champion and promote excellence in advertising and design in all its forms, is a non-profit organization dedicated to promoting the craft of advertising. Founded in 1975, The One Club has approximately 1,000 members, including copywriters and art directors. As part of its mission to promote high standards of creative excellence, The One Club produces the advertising industry's most prestigious awards program, The One Show. Judged by a panel of the advertising industry's elite creative directors, this annual event acknowledges excellence in art direction and copywriting in a variety of categories, including television, radio, newspapers, magazines, billboards and public service announcements. The coveted One Show "Gold Pencils" are regarded as the zenith of achievement in the advertising world.
SECOND ANNUAL 'ONE SHOW ENTERTAINMENT' AWARD WINNERS:
BRANDED APPLICATIONS
SILVER
WWF China –"Fate's in your hands" – Bartle Bogle Hegarty China
BRONZE
Procter & Gamble/Gillette – "uArt" – BBDO New York
Volkswagen – "Real Racing GTI" – AKQA
PlayStation - Sony Computer Entertainment UK – "Killzone 2 Webgame" – Agency Republic
ONLINE GAMING
SILVER
Frito Lay Doritos – "Asylum 626" – Goodby, Silverstein & Partners
BRONZE
Gatorade – "Gatorade NBA 2K9" – OMD
NGK Spark Plugs – "Haus of Hotties" – Engauge
UNSCRIPTED SERIES
GOLD
DuPont – "DuPont: Helping Rebuild Greensburg" – Ogilvy Entertainment
BRONZE
Nivea – "Nivea Hugger or Kisser" – OMD
Nike China – "Chase" – Wieden + Kennedy Shanghai
Cellular South – "Y'all vs Us" – Young & Rubicam
ONLINE VIDEOS, MOVIES, WEBISODES OR PODCASTS
GOLD
Microsoft –"bing-a-thon" – Creative Artists Agency
SILVER
HBO – "HBO Imagine Integrated Campaign" – BBDO New York
Lion Nathan – "6 Beers of Separation" – BMF
BRONZE
Sony Ericsson – "Puppy Pulling Power" – Saatchi & Saatchi Frankfurt
DC Shoes – "Gymkhana Two" – DC Shoes
LEGO Systems –"LEGO CL!CK" – Pereira & O'Dell
DOCUMENTARIES
SILVER
Microsoft – "Dr. Bing" – Creative Artists Agency
BRONZE
NYC & Co, and Warner Brothers – "Oasis 'Dig Out Your Soul' - In the Streets" – BBH New York
CREATIVE POSITIONING OF A BRAND OUTSIDE TRADITIONAL OR ONLINE MEDIA
GOLD
HBO – "Cube Film Installation" – BBDO New York
SILVER
HBO/Big Love – "HBO Audio Mural Installations" – BBDO New York
BRONZE
NIKE JAPAN – "NIKEiD GENERATOR" – beacon communications k.k.
SPECIALS OR ONE-TIME SCREENING
GOLD
Macy's – "Yes, Virginia" – JWT New York
SILVER
Cellular South – "Y'all vs Us" – Young & Rubicam
BRONZE
Toyota Motor Corporation Australia – "Country Australia Border Security - Nothing Soft Gets In'" – Saatchi & Saatchi
INTEGRATION OF A BRAND IN A MUSIC ENVIRONMENT
GOLD
Activision – "Guitar Hero" – Creative Artists Agency
SILVER
Adobe – "John Mayer Augmented Reality Music Video" – BLITZ
BRONZE
California Milk Processor Board – "White Gold i-tunes" – Goodby Silverstein & Partners"
State Farm – "Los Felinos de La Noche" – FiRe Advertainment/Alma DDB
OFFLINE GAMING
GOLD
Main Taxi Frankfurt – "Piss Screen Bluetooth" – Saatchi & Saatchi Frankfurt
SILVER
ESPN Monday Night Football – "Monday Night Football "Interactive Storefronts"" – Wieden+Kennedy New York
Henkel Rubson – "Chaos at Home" - DDB, Paris
THEATRICAL AND DVD RELEASES
SILVER
Lionel – "Lionelville" – Creative Artists Agency
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