Press
One Show Entertainment 3rd Annual Awards Show Winners Announced
One Show Entertainment
Feb 16, 2011
(New York, NY) The One Club, the world's foremost non-profit organization devoted to elevating creative work in the industry awarded the best in branded entertainment this evening at the third annual One Show Entertainment Awards this evening at the House of Blues Los Angeles.
Finalists compete for Gold, Silver and Bronze Pencils in categories such as Television, Film, Gaming, Online Branded Entertainment, Music, Events and Installations. Produced by The One Club, One Show Entertainment pays tribute to creative branding beyond traditional product placement.
"This year's winners are a true reflection of the intersection between brands and entertainment," said Mary Warlick, CEO The One Club, "The level of creativity and artistic value that is evident in work is outstanding and probably the most compelling work that we have ever seen."
Comedian Josh Wolf from Chelsea Lately hosted the evening. Presenters included actor and producer Justine Bateman and a performance by the LA-based group Cirque Berzerk.
Best of Show was awarded to TBWAChiatDay LA for their work on the Gatorade Replay Series.
"Year in, year out, the One Show celebrates the most creative work according to the highest caliber juries, so earning Best of Show at One Show Entertainment is a true honor and thrill," said Rob Schwartz, Chief Creative Officer at TBWAChiatDay LA. "Gatorade's Replay is an incredible idea. On the one hand it's a timeless notion that really touches the human heart. On the flip side, it's bold, revolutionary and totally innovative. Timeless and innovative. That's no easy feat to achieve."
And winners of the 2011 One Show Entertainment Awards are…
Television: Reality/Unscripted Series:
• Silver Pencil: Grey Goose "Iconoclasts" @radical.media/New York
• Bronze Pencil: PepsiCo "MTV Scratch + The Pepsi Refresh Project" MTV Scratch/New York
Television: Specials
• Gold Pencil: Gatorade "REPLAY Season I" TBWAChiatDay/Los Angeles
• Silver Pencil: Sony "The Rocket Project" 180LA/Santa Monica
• Bronze Pencil: Audi of America "Truth in Motion: The U.S. Ski Team's Road to Vancouver" MediaCom/New York
Films: Documentaries
• Gold Pencil: Levi Strauss & Co. "Portraits of Braddock" Wieden+Kennedy/Don't Act Big Productions/Portland
• Silver Pencil: Gatorade "REPLAY Season I" TBWAChiatDay/Los Angeles
• Bronze Pencil: Canon Australia "Stephen Dupont" Leo Burnett/Millers Point
Gaming: Online Gaming
• Gold Pencil: Depaul UK "iHobo" Publicis/London/twentysix digital/Mr & Mrs Smith/Whileloop/The Mill
• Silver Pencil: Volvo Car Corporation "Volvo Eclipse" Euro RSCG 4D/Amsterdam/Arnold/Boston
• Bronze Pencil: Sony Electronics "Media Monster Wars" 180LA/Santa Monica
Gaming: Branded Mobile Games
• Silver Pencil: Bolthouse Farms "Xtreme Xrunch Kart" Crispin Porter + Bogusky/Boulder
• Bronze Pencil: Subway "Daredevil Delivery" Soho Square/Beijing
Branded Applications
• Gold Pencil: Best Buy "Movie Mode" Crispin Porter + Bogusky/Boulder
• Silver Pencil: Anheuser Busch-INBEV "Bud United/Paint Your Face App" DDB/Chicago/Tribal DDB/Amsterdam
• Silver Pencil: Webroot "Social Media Sobriety Test" TDA/Boulder
Online Branded Entertainment: Single
• Gold Pencil: Wrigley/Orbit "Dirty Shorts – The Prom Date" Energy BBDO/DumbDumb & Electus/Chicago
• Silver Pencil: Stella Artois "Up There" Mekanism/San Francisco/Mother/New York
• Bronze Pencil: K-Swiss "Kenny Powers Gets Signed by K-Swiss" 72andSunny/Los Angeles
Campaign
• Gold Pencil: Mitchum "Hardest Working Person in America" CAA/Brett Ratner Brands/Los Angeles
• Silver Pencil: Microsoft Xbox "Bright Falls" agencytwofifteen/San Francisco
• Bronze Pencil: Sony "The Rocket Project" 180LA/Santa Monica
Music
• Gold Pencil: Toyota Motor Sales "Sienna Swagger Wagon Music Video" Saatchi & Saatchi/Los Angeles
• Silver Pencil: Scope "See The Person" Leo Burnett/Melbourne
• Bronze Pencil: Holiday Inn "Holiday Inn – Stay U Music" McCann Erickson/BYU adlab/New York
Events and Installations
• Gold Pencil: Target "Target Kaleidoscopic Fashion Spectacular" Mother/New York
• Silver Pencil: YouTube "YouTube Play" Obscura Digital/Sunset Lane/Entertainment/Consortium Studios/San Francisco
• Bronze Pencil: Intel "The Creators Project" Vice Magazine/Brooklyn
Innovation
• Gold Pencil: Blu Dot "Real Good Experiment" mono/Supermarche/Minneapolis
• Silver Pencil: Forever 21 "Forever Fresh Digital Billboard" Space 150/Minneapolis
• Silver Pencil: American Express "My Movie Pitch from American Express" DIGITAS/Tribeca Film/New York
Finalists compete for Gold, Silver and Bronze Pencils in categories such as Television, Film, Gaming, Online Branded Entertainment, Music, Events and Installations. Produced by The One Club, One Show Entertainment pays tribute to creative branding beyond traditional product placement.
"This year's winners are a true reflection of the intersection between brands and entertainment," said Mary Warlick, CEO The One Club, "The level of creativity and artistic value that is evident in work is outstanding and probably the most compelling work that we have ever seen."
Comedian Josh Wolf from Chelsea Lately hosted the evening. Presenters included actor and producer Justine Bateman and a performance by the LA-based group Cirque Berzerk.
Best of Show was awarded to TBWAChiatDay LA for their work on the Gatorade Replay Series.
"Year in, year out, the One Show celebrates the most creative work according to the highest caliber juries, so earning Best of Show at One Show Entertainment is a true honor and thrill," said Rob Schwartz, Chief Creative Officer at TBWAChiatDay LA. "Gatorade's Replay is an incredible idea. On the one hand it's a timeless notion that really touches the human heart. On the flip side, it's bold, revolutionary and totally innovative. Timeless and innovative. That's no easy feat to achieve."
And winners of the 2011 One Show Entertainment Awards are…
Television: Reality/Unscripted Series:
• Silver Pencil: Grey Goose "Iconoclasts" @radical.media/New York
• Bronze Pencil: PepsiCo "MTV Scratch + The Pepsi Refresh Project" MTV Scratch/New York
Television: Specials
• Gold Pencil: Gatorade "REPLAY Season I" TBWAChiatDay/Los Angeles
• Silver Pencil: Sony "The Rocket Project" 180LA/Santa Monica
• Bronze Pencil: Audi of America "Truth in Motion: The U.S. Ski Team's Road to Vancouver" MediaCom/New York
Films: Documentaries
• Gold Pencil: Levi Strauss & Co. "Portraits of Braddock" Wieden+Kennedy/Don't Act Big Productions/Portland
• Silver Pencil: Gatorade "REPLAY Season I" TBWAChiatDay/Los Angeles
• Bronze Pencil: Canon Australia "Stephen Dupont" Leo Burnett/Millers Point
Gaming: Online Gaming
• Gold Pencil: Depaul UK "iHobo" Publicis/London/twentysix digital/Mr & Mrs Smith/Whileloop/The Mill
• Silver Pencil: Volvo Car Corporation "Volvo Eclipse" Euro RSCG 4D/Amsterdam/Arnold/Boston
• Bronze Pencil: Sony Electronics "Media Monster Wars" 180LA/Santa Monica
Gaming: Branded Mobile Games
• Silver Pencil: Bolthouse Farms "Xtreme Xrunch Kart" Crispin Porter + Bogusky/Boulder
• Bronze Pencil: Subway "Daredevil Delivery" Soho Square/Beijing
Branded Applications
• Gold Pencil: Best Buy "Movie Mode" Crispin Porter + Bogusky/Boulder
• Silver Pencil: Anheuser Busch-INBEV "Bud United/Paint Your Face App" DDB/Chicago/Tribal DDB/Amsterdam
• Silver Pencil: Webroot "Social Media Sobriety Test" TDA/Boulder
Online Branded Entertainment: Single
• Gold Pencil: Wrigley/Orbit "Dirty Shorts – The Prom Date" Energy BBDO/DumbDumb & Electus/Chicago
• Silver Pencil: Stella Artois "Up There" Mekanism/San Francisco/Mother/New York
• Bronze Pencil: K-Swiss "Kenny Powers Gets Signed by K-Swiss" 72andSunny/Los Angeles
Campaign
• Gold Pencil: Mitchum "Hardest Working Person in America" CAA/Brett Ratner Brands/Los Angeles
• Silver Pencil: Microsoft Xbox "Bright Falls" agencytwofifteen/San Francisco
• Bronze Pencil: Sony "The Rocket Project" 180LA/Santa Monica
Music
• Gold Pencil: Toyota Motor Sales "Sienna Swagger Wagon Music Video" Saatchi & Saatchi/Los Angeles
• Silver Pencil: Scope "See The Person" Leo Burnett/Melbourne
• Bronze Pencil: Holiday Inn "Holiday Inn – Stay U Music" McCann Erickson/BYU adlab/New York
Events and Installations
• Gold Pencil: Target "Target Kaleidoscopic Fashion Spectacular" Mother/New York
• Silver Pencil: YouTube "YouTube Play" Obscura Digital/Sunset Lane/Entertainment/Consortium Studios/San Francisco
• Bronze Pencil: Intel "The Creators Project" Vice Magazine/Brooklyn
Innovation
• Gold Pencil: Blu Dot "Real Good Experiment" mono/Supermarche/Minneapolis
• Silver Pencil: Forever 21 "Forever Fresh Digital Billboard" Space 150/Minneapolis
• Silver Pencil: American Express "My Movie Pitch from American Express" DIGITAS/Tribeca Film/New York