New York ? April 27, 2004 ? Adidas has been named Advertiser of the Year at the 2004 One Show. The announcement was made by Mary Warlick, executive director of The One Club, sponsor of The One Show, One Show Interactive and One Show Design. This marks the second year the One Show has singled out an advertiser for outstanding work in a variety of media. Last year, MINI USA was honored as Advertiser of the Year at the One Show, and Nike was named Advertiser of the Year for One Show Interactive.
Adidas is the only client earning Advertiser of the Year honors for 2004, Ms. Warlick pointed out. The distinction is based on the overall performance of Adidas in the One Show competitions, where eight entries won Pencils and 13 earned Merit finalist status.
With the exception of the two Merit finalists earned in One Show Interactive, all of the Adidas work honored this year came from the client?s global advertising partner, 180\TBWA, the alliance between independent Amsterdam-based agency 180 and TBWA Worldwide. Adidas won One Show and One Show Design Pencils for magazine, outdoor, TV, poster and collateral work, as well as an award in the One Show?s new innovative marketing category. The work has a strong international bent to it, coming from agencies based in Amsterdam, Hong Kong, Tokyo and Shanghai.
A special One Show Pencil will be presented to a representative of Adidas at the upcoming One Show awards gala in New York on May 14.
?We?re delighted to present this honor to a truly great global brand, one that has impressively used its advertising and design voice to build new connections with sports enthusiasts around the world,? said One Club president John Butler, co-creative director of independent agency Butler, Shine, Stern & Partners in Sausalito, Calif. ?By honoring the work of clients such as Adidas, the One Club sends an important message to the advertiser community about the value of upholding high creative standards in all of its brand communications. Basically put, good creative is smart business.?
The One Club for Art & Copy is the foremost non-profit creative organization in the United States devoted to the professional development of advertising?s creative community. Headquartered on Madison Square Park in New York City, the club maintains a full-time exhibition gallery, supports student competitions and portfolio reviews and publishes one. a magazine, a quarterly creative journal documenting the work of advertising?s most honored agencies and creative teams.
For more information on the One Club?s Advertiser of the Year honors, please contact Mary Warlick at 212-979-1900 (email@example.com), or Anthony Vagnoni at 973-403-9815 (firstname.lastname@example.org).