Nike Repeats as OSI Advertiser of the Year
Goodby, Silverstein Wins Most Pencils for Discover Card and Hewlett-Packard
New award category in brand-sponsored online video games recognizes cutting-edge branding vehicle
New York, NY ? May 12, 2004 ? The 2004 One Show Interactive awards were handed out tonight with a little something for everyone. The Best of Show award went to an Asian agency and client; the Advertiser of the Year was a repeat of 2003?s honoree; and one of traditional advertising?s most-awarded ad agencies has now made its mark in the new media space.
The 2004 Best of Show award, ?NEC Ecotonoha Project,? went to an entry in the corpo-rate business-to-consumer web site category for Japan?s NEC Corporation. A web site that invited consumers to post their comments about environmental issues, creating an online community ?tree? of links and comments, it was produced by the client?s in-house agency, NEC Media Products in Tokyo.
Goodby, Silverstein & Partners was the top agency winner at tonight?s presentation, earning five Pencils for outstanding interactive work created on behalf of clients Discover Card and Hewlett-Packard. In addition, interactive work for Nike placed high, with Pen-cils awarded to interactive agencies serving the brand around the globe, including a Gold and Silver for the One Show Interactive?s newest category, Brand Gaming.
As a result of the total number of Pencils it earned in this year?s show, Nike has once again been named One Show Interactive?s Advertiser of the Year. The compliment mir-rors the naming of rival Adidas as One Show?s Advertiser of the Year, based on its per-formance in the The Club?s competition for print, broadcast, radio, innovative media and integrated branding.
The One Show Interactive Awards are sponsored by The One Club, the foremost non-profit creative organization in the world devoted to the professional development of ad-vertising?s creative community. In this eighth year of One Show Interactive, 30 interactive judges spent over 100 hours judging this year?s entries, which were up 15 percent over last year. This year?s One Show Interactive jury was chaired by Matt Freeman of Tribal DDB.
The event honored work in a wide range of interactive media categories, including a new award for the best work in brand-sponsored online video games. In this category, agen-cies creating Brand Gaming websites for Nike took home a Gold (Framfab Denmark) and a Silver (DoubleYou) Pencil. In addition, Pop & Co. was awarded two Silver Pencils, one for client Cartoon Network and the other for Puma.
?We received a great response for this year?s newest category, branded gaming,? said Kevin Swanepoel, Interactive Director of The One Club. ?The entries were well-targeted, from simple kids? games to high-end online games for the fanatic.?
Goodby, Silverstein & Partners, based in San Francisco, dominated the Banner Campaign and the Beyond the Banner categories, winning a Gold and Silver for Discover Card, a Silver and Bronze for Hewlett-Packard and a Silver for Specialized bicycles.
Other agencies that fared well in the competition were New York-based R/GA (coming in second for the most Pencils overall); Almap BBDO (Sao Paulo); cp interactive (Spain); Ogilvy (OgilvyOne in Singapore and Ogilvy & Mather in New York); Framfab (Denmark); and Grupo W (Mexico).
Among the advertisers whose work was honored at this year?s One Show Interactive awards were a wide range of automakers, including Audi, Fiat, BMW, Mitsubishi, Por-sche, Volvo, Ford, Lexus, Volkwagen and Saab, among others.
For a complete list of 2004 One Show Interactive Gold, Silver and Bronze Pencil winners, visit to www.oneclub.com. Winners and finalists will be featured in the commemorative One Show Interactive Annual, available later this year.
One Show Interactive is part of the week-long One Show Festival, which culminates in the highly regarded One Show, where Gold, Silver and Bronze Pencils are awarded to outstanding examples of print, radio and television advertising, as well as to winners of the One Show Design competition. The One Show Festival also includes an exhibition of student work from ad schools and universities across the country, a special screening of short films made and produced by advertising professionals and the presentation of One Show College Competition award winners.
Sponsors of the 2004 One Show Interactive Awards Returning sponsors for the 2004 One Show Festival are Yahoo!, which is a major sponsor of both the One Show and One Show Interactive; Getty Images, the One Club?s image partner; and The Creative Group, which sponsors this year?s portfolio reviews. Joining the list of major One Show Interactive sponsors for 2004 is DoubleClick, Inc., the leading provider of marketing tools for advertisers, direct marketers and web publishers, and Media Temple, a Los Angeles-based web hosting and software applications company that also hosts the One Club web site. Media sponsor for the One Show Interactive is AdForum.com.
About the One Club for Art & Copy The One Club for Art & Copy is the foremost non-profit creative organization in the United States devoted to the professional development of advertising?s creative community. Headquartered on Madison Square Park in New York City, the club maintains a full-time exhibition gallery, supports student competitions and portfolio reviews and publishes one. a magazine, a quarterly creative journal documenting the work of advertising's most honored agencies and creative teams.
For more information on One Show Interactive, contact Kevin Swanepoel at 212-979-1900 (email@example.com), Anthony Vagnoni at 973-403-9815 (firstname.lastname@example.org), or visit www.oneclub.com.
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