New York, NY ? May 14, 2004 ? Gold Pencils were presented to students from Atlanta?s Portfolio Center and Creative Circus as part of the One Show?s College Competition, which was held during the One Show presentation at the Winter Garden of the World Financial Center in downtown Manhattan this evening.
The College Competition is an important part of the annual One Show Festival week events, which kicks off with an exhibition of outstanding student work from ad schools around the world. Career development of advertising professionals, which includes a ro-bust educational component, is a key part of the One Club?s mission.
Cash prizes were awarded to winners of the One Show College Competition. In addition, the One Show announced the winner of this year?s Patrick Kelly Scholarship, named after the legendary Ally & Gargano copywriter who launched Federal Express with a bevy of now-classic TV ads. Mr. Kelly was posthumously inducted into the One Club?s Creative Hall of Fame earlier this year.
The College Competition attracted 563 entries from ad students in the U.S., Great Britain, Italy, Brazil, Canada and The Netherlands. Each student was given the brief of promoting the value of advertising to brands and consumers. The following students took home College Competition Pencils for advertising:
Gold: Lisa Geubtner, Anja Duering, Colleen Wilson, Portfolio Center, Atlanta Silver: Whitney Lum, Elizabeth Ryazantseva, Karen Linderman, California State University, Long Beach Bronze: January Vernon, Leah Dieterich, Scott Ginsberg, University of Colo-rado/Boulder
The following students won College Competition Pencils for design: Gold: Denison Kusano, Mara White, The Creative Circus/Atlanta Silver: Megan Volz, Fashion Institute of Technology, New York and Marc Choi, James Madison University, Harrisonburg, PA Bronze: Luis Erazo, Keith Rios, Chad Lynch, The Creative Circus/Atlanta
In addition to receiving Gold, Silver or Bronze Pencils, winners of the competition also received cash prizes of $3,000, $2,000 and $1,000, respectively. The winning campaign was chosen by the One Show jury during its judging sessions in New York last March.
The Patrick Kelly Scholarship is awarded annually to a student who shows promise in either copywriting or art direction, based on a campaign of ads, two essay questions and letters of recommendation. It is presented and sponsored by Euro RSCG MVBMS Part-ners. This year?s scholarship, which includes a cash prize of $2,000, was presented to Chad E. Lynch of The Creative Circus in Atlanta.
According to Mary Warlick, executive director of The One Club, which sponsors the One Show competitions, ?One Club members and the creative community at tonight?s show remember what it was like to be starting out in the world of advertising, and especially the thrill of winning a creative award. Therefore, we?re all proud to share in the excitement of our college competition winners.?
Opening the One Show Festival was the Student Exhibition, which featured print work produced by students at over 20 ad schools from the U.S., Mexico and Brazil.
Sponsors of the 2004 One Show College Competition In addition to the N.A.A., returning sponsors for the 2004 One Show Festival are Yahoo!, which is major sponsor of both the One Show and One Show Interactive; Getty Images, the One Club?s image partner; and The Creative Group, which sponsors this year?s portfolio reviews. Joining the list of major One Show sponsors for 2004 is DoubleClick, Inc., the leading provider of marketing tools for advertisers, direct mar-keters and web publishers, and Media Temple, a Los Angeles-based web hosting and software applications company that also hosts the One Club web site.
About the One Club for Art & Copy The One Club for Art & Copy is the foremost non-profit creative organization in the United States devoted to the professional development of advertising's creative community. Headquartered on Madison Square Park in New York City, the club maintains a full-time exhibition gallery, supports student competitions and portfolio reviews and publishes one. a magazine, a quarterly creative journal documenting the work of advertising's most honored agencies and creative teams.
For more information on The One Show Festival or The One Club, contact Mary Warlick at 212-979-1900 (firstname.lastname@example.org), Anthony Vagnoni at 973-403-9815 (email@example.com), or visit www.oneclub.com.
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