June 27, 2007
Climate of Change in the Advertising Industry Spurs the Need for Change in University Curriculums
NEW YORK, NY
(June 25, 2007)— The One Club, the world's foremost authority on excellence in creative advertising, will hold their fourth annual Education Summit on July 11th and 12th at The One Club in New York City. The One Club will use this platform to connect decision makers at universities, portfolio schools and advertising programs with key individuals in the advertising industry.
"There has been a distinct movement towards new media and the interactive model at advertising agencies worldwide, yet students are not necessarily being taught to these changes," said Mary Warlick, CEO, The One Club. "We have taken the initiative and recognized the need to bridge the gap between the professionals and the educators so that graduates will be able to function in the real world of advertising.
Over the course of the two day summit, chief industry creatives, including Jan Leth, Chief Creative Officer, Ogilvy and Brian Collins, Former Chairman & CCO, B.I.G will present to the attending educators from colleges and portfolio schools who share a passion for teaching creative advertising and seek inspiration for improving their curriculums.
"The pace of change has accelerated beyond the expectations of anyone in the industry or academia, requiring a new skill set for incoming creatives," said Leth. "It is vital for schools to amend their programs to include real training to account for the impact that digital is having on advertising."
Day 1: Wednesday, July 11
Day 2: Thursday, July 12
- Reformatting Your Students (10:30 am - 12:00 pm): As the industry shifts to a new media and interactive model, how can schools prepare their students for this dynamic new environment? Jan Leth; Nick Law, Chief Creative Officer, R/GA; Robert Wong, Creative Director, Arnold; Robert Rasmussen, Creative Director, JWT; and Fernanda Romano, Executive Creative Director, Lowe to present.
- Branding with Brian Collins (1:30 – 2:30 pm): Branding expert, Brian Collins talks about some of his projects and his ideas for bringing branding into the classroom curriculum
- Open Forum (2:40 - 4:00 pm): Participants will be invited to share their non-traditional approaches to teaching, an individual success story or a project to share.
- The New Creative Revolution (9:30 - 10:30 am): Kevin Swanepoel, The One Club President, will present some of the most influential interactive ads from around the world. He shows how a simple concept can become groundbreaking work in a new creative environment.
- Clients - Shepherding the Brand into the New Age (10:45 - 11:45 am): The shift in media channels is not the issue only for agencies or creatives. Brad Jakeman, Executive Vice President, Macy’s will share how clients are changing their marketing strategies and how the agency-client relationship is changing as well.
- Portfolios That Sell (12:30 – 1:30 pm): Richard Wilde, the chair of the Advertising and Graphic Design Department at SVA, leads a discussion on how instructors at colleges and four-year programs can teach their students to build portfolios that stand up to books from advertising students.
For a complete schedule of the programs at The One Club's Education Summit, including biographies of participants, visit www.oneclub.org/educationsummit. To schedule an interview with The One Club or for more information, please contact Meredith Turner at 212.255.8455 or email@example.com.