The new One Show Interactive Annual, volume 2 publishes the results of the most widely recognized competition for new media advertising. One Show Interactive sets the creative standards for an industry that is rapidly evolving and changing the very nature of advertising. The Pencil winners and Merit awards show an innovative use of new media and technology to achieve a branding message. Judge by a panel of top creative directors, the work was selected on the basis of creative excellence in concept, copy, art and design and information architecture.
The One Show Interactive volume 2 includes an interactive CD-ROM with links to all web sites currently active at the time of publication. The CD also features winning television commercials from the 1999 One Show.
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