2017 HAATBP Speaker

Jimmy Smith

Chairman, CEO, and CCO
Amusement Park Entertainment, Los Angeles

Many people know how influential advertising greats Lewis Williams, Alma Hopkins, Jo Muse, Dan Wieden, John Jay, Bill Davenport, Jim Riswold, Jon Kamen, David Lubars and Lee Clow have been in the career of Jimmy Smith, Amusement Park Entertainment's Chairman, CEO and CCO.

However, what many people don't know is that if it were not for Elizabeth Montgomery, Dick York, David White and Agnes Moorehead ? Jimmy might never have considered a career in advertising. Montgomery, York, White and Moorehead played Samatha Stephens, Darrin Stephens, Larry Tate and Endora, respectively, on the TV show, "Bewitched." Darrin was a creative director and Larry was an account executive. Not only did the show introduce Jimmy to advertising, it unintentionally planted the seed of the idea of branded entertainment, which is the backbone of his new transmedia studio, Amusement Park Entertainment.

Throughout his career, Jimmy has worked his magic in a variety of roles as a copywriter, creative director, author, TV writer, video game creator, film and record producer. His work has been recognized for its fresh advertising approaches (One Show, Cannes, D&AD, ANDY, Time magazine), for its TV show originality (Emmy) and for its beauty (Stiftung Buchkunst International Book Art Competition, Copenhagen Museum of Applied Arts). As you'll often hear Jimmy say, "Jesus has hooked a brotha up!"


Sessions

Not Your Token: Hiring Differently to Achieve Real Diversity of Thought
Mid-Level Session 1 - 11:15 AM - 12:00 PM -
You're sitting in a brainstorm, quietly taking in the fact that not only are you the only woman in the room, you're also the only non-white person in the room. You accept that it's only a matter of time before someone asks you how people really feel about Rihanna, or what being "woke" means, or when to use and when not to use the phrase "lit." Suddenly, you're the resident expert in all things ethnic. But what if you're not up on today's pop culture references? How do we shift perspective from checking a box to being truly diverse and inclusive from our hiring practices to our representation in the work? Join Jeff Goodby, Brent Choi and Jimmy Smith as they discuss the challenges of designing and implementing best practices in diversity and inclusion throughout the industry.

 

 

 

Here are all the black people

A multicultural creative career fair

Thank You!

We would like to thank everyone for making HAATBP a smashing success! HAATBP is a wonderful opportunity to bring together our creative community to celebrate and highlight important discussions about inclusion and diversity. We especially thank our sponsors for all their generous support in making this year’s event the best yet. Looking forward to HAATBP 2018!



Speakers and Panelists

Ashley Aagaard

Director of Talent Acquisition
Barkley

Leslie Ali

Executive Creative Director
J. Walter Thompson

Terrence Burrell

VP, Creative Director
Burrell Communications Group

Vince Chang

Comedian,
NYCs New Comic All Stars

Courtney Connley

Journalist
CNBC

Sadé Council

Senior Marketing Manager
L'Oréal

Tiffany Edwards

Senior Programs & Outreach Manager
Droga5

Emily Elyshevitz

Creative Manager / Recruiter
Ogilvy & Mather

Felicia Geiger

Human Resources Director,
Mission Media USA, Inc.

Jeff Goodby

Co-Chairman and Partner
Goodby, Silverstein & Partners

Vann Graves

CCO
J. Walter Thomson Atlanta

Mariam Guessous

Creative Director/Creative Entrepreneur

Alex Hardy

Creative Director
Get Some Joy

Jeremy Hodges

Creative Director
Havas

Jonathan Jackson

Co-Founder, Head of Corporate Brand
Blavity

Keyaira Kelly

Writer, Producer, Media Personality
HelloBeautiful.com

Anthea Kelsick

Executive Strategy Director
R/GA

Eunice Kindred

VP, Group Art Supervisor
Neon

JD Michaels

EVP Director of Creative Engineering, Director of Diversity
BBDO New York

Shareen Pathak

Co-Executive Editor
Digiday Media

Christena Pyle

Director of Diversity & Inclusion
Omnicom

Daniel Rodrigez

SVP, Group Creative Director
McCann NY

Bernardo Romero

SVP, Creative Director
Area 23

Dhane Scotti

Global Business Lead, Coca-Cola
McCann Worldgroup

Jimmy Smith

Chairman, CEO, and CCO
Amusement Park Entertainment, Los Angeles

Jimmie Stone

Chief Creative Officer
Edelman NY

Keni Thacker

Senior Event Technology Specialist/Program Creator Young Commodores,
J. Walter Thompson

Rich Tu

VP of Design
MTV

Neisha Tweed-Bell

Creative Strategist
Facebook & Instagram

Milton Un

Design Director
Carmichael Lynch

Gene Varnado

VP, Creative Director
FCB CHICAGO

Jacqueline Velasquez-Ross

Product Design Recruiting
Facebook

Madison Wharton

Global Chief Production Officer
KBS

Lewis Williams

CCO
Burrell Communications Group

Schedule

8:00 AM

Coffee & Registration
 

9:00 AM

Floor 2 - Stage
Keynote Speaker
Marc John Jefferies
 

10:15 AM

Floor 2 - Stage
Cultural Awareness Advertising- Learning Solutions for Future Development
Terrence Burrell, Dhane Scotti. Natasha Aarons and Moderator Yuyu Chen
 

11:00 AM

Portfolio Review Session 1


 
Mentor Session A
Sell yourself and your work in 5 mins or less
Rich Tu
 
Mid-level Session 1
Not Your Token: Hiring Differently to Achieve Real Diversity of Thought
Leslie Ali, Jimmy Smith, Jimmie Stone, and Jeff Goodby
 

12:00 PM

Portfolio Review Session 1 (cont.)


 
Mentor Session B
From Junior to Mid-Level to CEO - Map Your Career to the Top!
Milton Un, Jackie Velasquez-Ross, Jd Michaels, Bernardo Romero
Mid-level Session 2
Policing the Tone Police: Passionate vs. Aggressive
Emily Elyshevitz, Madison Wharton and Lewis Williams
 

1:00 PM

Lunch
 

2:00 PM

Floor 2 - Stage
Live Talent Pitch
Hosted by Vince Chang Comedian from Last Comic Standing

 

3:00 PM

Portfolio Review Session 2


 
Mentor Session C
It's Not One Size Fits All
Ashley Aagaard, Jeremy Hodges and Zoe Bell
 
Mid-Level Session 3
Dealing with Micro Aggressions in the Workplace
Mariam Guessous, Keni Thacker, Tiffany Edwards and Felicia Geiger
 

4:00 PM

Portfolio Review Session 2 (cont.)


 
Mentoring Session D
Diversity is your Unique Selling Proposition
Vann Graves, Daniel Rodriguez and Neisha Tweed Bell
 
Mid-level Session 4
The Influence: Black Culture on Social Media
Keyaira Kelly, Jonathan Jackson, Alex Hardy, Anthea Kelsick and Moderator Sadé Council 

5:15 PM

Floor 2 - Stage
FCB Global Presents “Creativity In Color,” an Authentic Conversation on Diversity in Advertising
Eunice Kindred, Gene Varnado, Christena J. Pyle and Moderator Courtney Connley
 

6:00 PM

Closing Remarks with Cocktails & Networking
 

Panels, Sessions, Workshops & More!

Mid-Level Creative Professional

After 6 years of successful HAATBP career fairs we have a large base of professionals who are hungry for professional development opportunities and expanding their networks. The One Club for Creativity hopes to engage mid-level professionals by incorporating development sessions during HAATBP that are relevant to this pivotal time in their careers.

The Mid-level professional series is only for working creatives with 3-7 years of working experience. Tickets include professionally focused sessions and an exclusive cocktail hour for executives, mid-level professionals and working industry professionals.

HAATBP 2017 Kick-Off Party

If you are a HAATBP 2017 Mid-Level ticket holder you are invited to a closed pre-conference party ONLY OPEN to our Agency and Corporate HAATBP Sponsors, HAATBP Panelists and Speakers and you! This is an exclusive event for guests to celebrate and network over snacks and an open bar while learning about the newest developments and initiatives of The One I.D department and One Club for Creativity overall. Take advantage of this special opportunity! Get Tickets now.

Wednesday, September 27th  6:00 pm – 9:00 pm

 

Separate talent pools include:
Internship / Entry Level seeking participants with 0-3 years of experience.
Mid-Level creatives with 3-7 years or more of experience.

 

Live Talent Pitch

A must-see event during HAATBP is the Live Talent Pitch. Students and young professionals audition for a chance to be one of eight (8) Live Talent Pitch Participants. Each contestant produces a “3-minute elevator pitch” of their own concept showcasing a unique talent, skill or elevator pitch on “Why You Should Hire Me.” All attendees are encouraged to watch and cheer-on their favorite contestant.

In the style of a true competition, a panel of judges made up of top creatives and recruiters judge each contestant pitch and chooses the top three winners. All three will win the opportunity to interview with the participating judging panel agencies. The first-place winner also recieves a cash prize of $500.00.

Mentoring Workshops and Sessions

Mentoring workshops are lead by top creatives from leading agencies and focus on the most relevant industry topics.

 

Portfolio / One-on-One Reviews

Top creative leaders including Chief Creative Officers, Executive Art Directors and Recruiters & Strategists volunteer their time to review portfolios of students and young professionals.

Portfolio reviews last about 15-20 minutes where the conversation is structured around:

  • The presentation and organization of the work
  • Constructive criticism on design and layout
  • Tips to improve or further develop the campaign or concept
  • This is an invaluable opportunity for students and young professionals to have organic insightful conversations with top creatives in the industry.
 

ABOUT HAATBP

The highly controversial and emotional discussion between the two creatives [Jeff Goodby and Jimmy Smith] sparked a wave of action as a response to the very serious question regarding the lack of diversity in the creative field.

HAATBP has come a long way from the 2011 organic question posed by advertising greats Jeff Goodby and Jimmy Smith. The highly controversial and emotional discussion between the two creatives sparked a wave of action as a response to the very serious question regarding the lack of diversity in the creative field. Quickly The One Club seized the opportunity to move beyond words and created action. In 2012, The One Club developed a diversity-focused event titled “Where Are All The Black People? A Creative Career Fair.”

A few short years later, the “W” from Where Are All The Black People was removed changing the question to an answer. Now in its seventh year, HAATBP is a highly regarded event giving participants numerous opportunities to interact with top creative professionals for networking, interviews, portfolio reviews and mentoring.

The One Club's Annual Here Are All The Black People is a one-day event that provides a space for multicultural students, recent graduates, and creative professionals to enrich their careers through training and exploring new opportunities.

This year, in addition to programming for young creatives, HAATBP 2017 will offer a separate track with topics designed for mid-level creatives. This new format provides exposure for entry-level talent and provides professional development opportunities for mid-level creative professionals.

This is not your average career fair! HAATBP gives attendees interested in exploring and developing their careers in advertising and design access to:

  • Educational and Diverse sessions lead by top industry professionals
  • Mentoring opportunities
  • Student / Participant Portfolio Reviews
  • Recruiting booths
  • Networking
  • Live Talent Pitch Competition

HAATBP is fully sponsored by agencies and companies looking to hire diverse creative talent. For sponsorship information, please contact Stefanie Smith at stefanie@oneclub.org.


Click here to see the Here Are All The Black People 2016 wrap up

 

Location

Metropolitan West, 635-639 West 46th Street (Midtown West), NYC



 

Sponsors

BBDO
JWT
Carmichael Lynch
FCB
Fitz & Co.
GS&P
Google
McCann
Ogilvy
Leo Burnett
R/GA
Y&R
droga5
Publicis
Barkley
VCU Brandcenter
SapientRazorfish
HAVAS
Rauxa
DigitasLBi
Edelman
KBS
AAAA
The Creative Circus
mediabistro
Bold Culture Co.

 

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