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One Show Interactive 2001
One Show Interactive is now in its fifth year, continuing to honor the best interactive work in the nation and across the world. Since its beginnings, One Show Interactive has watched the stages of an emerging industry unfold. Like all new industries, the interactive industry has begun to enter a maturing stage. We’ve seen perception of the new media industry move from a great new concept in doing business, to an overhyped solution to just about everything, and finally, to the dot.com bubble bursting. Through these changing faces of the industry, one thing has remained true. Year after year, the work awarded Pencils in One Show Interactive sets creative standards that others strive to meet. This year saw a 20 percent increase in the number of entries submitted from more than 27 countries, including India, Hungary, Thailand and the US. The work in the 2001 One Show Interactive–pushing the boundaries of creativity even further than in previous years–makes it clear that creative excellence is one constant in an industry growing into its own clothes.
Kevin Swanepoel
Marketing & Interactive Director
The One Club, New York
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