Lori DeBortoli (Nolan)



Executive Producer - Nike
March 2011- Present
I have a team of 4-7 digital producers (depending on work). Overseeing Global Brand Initiatives, Basketball, Running, Football, Training, Retail, Olympics 2012 production.

Back For the Future:
Nike auctioned 1,500 pairs of Nike Mag's to benefit the Michael J. Fox Foundation and it's fight against Parkinson's Disease. http://www.wk.com/campaign/back_4_the_future

With eBay, CG Vendors, front-end developers, developers, back-end developers, non-profit companies for donations, Nike Global Entertainment, Nike Legal team, and several external companies- I worked with a full army.

I was the producer as well as the EP, and I organized both internally and externally. There is a CMS backing this site for daily content, as we had organized live daily auctions globally as well. Five times more successful than anticipated - striking pride in Tinker Hatfield, Michael J. Fox, Nike and W+K

Webby - The People's Voice Award
Webby - Corporate Social Responsibility Campaigns
Webby - People's Voice Award for Best Use of Online Media
2012 One Show Award - Bronze
2012 National Gold ADDY - Public Service, Mixed Media Campaign & Special Judges Award - Integrated Campaign for the Greater Good
2012 Cannes Lion - Bronze

Fight Winter - Ben Sellon, Producer
A live action online game, launched on Thanksgiving, for Cross Training Cold Weather products. This game had an introduction video and 3 separate levels of live action with variables on win/lose, accumulated points, scoreboard and daily winners. Over 2ML views.

NXN – Aubrey Dean, Producer
The Nike Cross National is an event that takes place once a year for elite high school cross country runners from all over the US. We created an experience to be used on the day of the race that utilized the RFID chips runners wear in their shoes. Fans could watch the action live, comment, search for runners and engage with the runner from our app.1,600 attended the race, 8,000 used the app on the day of the race which lasted less than 4 hours.

VP Integrated Production at Red Square Agency
October 2009 - February 2011

Multimillion dollar new business pitches:
Coke-Cola - ATL office
Hard Rock International
Blue Cross and Blue Shield
Cherokee Nation Entertainment - AOR pitch

Oversaw internal and external traffic teams, print, interactive and broadcast production and copyediting. Team fully doubled in size while I was there. I reviewed, interviewed, hired, and trained teams. Worked with the other departments on planning and internal process. As senior leadership, we worked on planning, new business, and overall agency needs.

Blue Cross and Blue Shield
Oversaw integrated campaign - Large TV shoots and social sharing campaign. Sold through our interactive capabilities.

Cherokee Nation Entertainment - Hard Rock Hotel & Casino Tulsa plus 7 Cherokee Casino properties

Worked with teams on sorting our production needs.
Sold through overseeing all of their creative, production, media, billing and aligning the teams to do so.

Met with client several times and designed initial UX and IA.
Sold through our interactive capabilities.

America's Green Oil Change - American Lubefast
Hired vendor and worked with team on creation of site and collaterals

University of Alabama
Created CMS social pull/push site for social media for the Law School grad students. Oversaw production, worked directly with clients and oversaw collateral. Worked on UX and IA

Hangout Music Festival
We built initial flagship website for the inaugural music festival. Oversaw all colateral - worked directly with client.
Festival includes regional and national acts.http://www.hangoutmusicfest.com/

Integrated Producer at Crispin Porter + Bogusky
October 2008 - October 2009

Windows 7 Launch - Steve Ballmer and Wanye McClammy
Met with Steve Ballmer - hired Wayne McClammy via Hungryman. Sole Integrated Producer on 4 scripts that were to be live in banners. Full technical build with Maya tracking and prototypes. Worked directly with Rob Riley on this and was on the phone with Rob and Steve during post at Rock Paper Scissors. Only producer on this project with Dave Rolfe guidance. Had amazing technical team.

Softwear by Microsoft
Common's and MSFT clothing line collaboration that taps the nostalgia of PC's. Went on all photo shoots and worked with full team. Jason Marks was AD on this. Kevin Yaun was the designer. Awesome project.

Common's video discussing our work:

Microsoft Laptop Hunters
CMS DB with ability for consumer to compare prices and variances on PC's to find the best price for their needs.
Website and OLM

Guitar Hero Metallica
Vendors: Alex Chen and Daddy Sweden (on different OLM)
HPTO's and all OLM - created the most expensive 300x250 banner at CBP at the time and sold it through to client. Sole integrated producer on casting and video shoot, hired flash developers, managed motion team, managed internal and external vendors and reviews with Jeff Benjamin. Legal review with Metallica, GH and CPB legal team.

OLM for larger campaign - Common and Afrika Bambaataa
Mixview - to see campaign style: http://youtu.be/XksxcEvc45A

American Express
Small business community

Burger King
Prototypes for facial tracking, motion tracking and augmented reality

Best Buy
TwelpForce - OLM and twitter campaign
First TwelpForce release on twitter

Al Gore - pro bono website
This is Reality - Clean Coal Project
Link now redirects to http://climaterealityproject.org/

Executive Producer at The Powell Rogers Project (Formerly MFP/WeAreGigantic)
October 2007 - October 2008
Managing resources, outside vendors, clients, budgets, art buying, hiring of talent. Often creating work that has never existed outside of an idea. Meeting weekly with clients, media buyers, printers, production houses, interactive agencies, talent agencies, prop builders, and projection companies. Working with photographers, bottle manufacturing companies, graffiti artists, as well as large pool of artists across the boroughs and the country.

Interactive, print, environmental, OOH and the plain-old-never-been-done.
Madison Square Garden
Sundance Film Festival
Sundance Brand
Sundance Shorts
Grinch the Musical
The Grateful Palate

Sr. Multimedia Manager at the University of New Hampshire
February 2004 - October 2007 (3 years 9 months)
Managed 3 individual, entrepreneurial shops - Photography, Broadcast and Web
Developing and presenting ideas, delegation, fiscal year oversight and budget growth, management of staff and resources, client engaging, goal setting. Met regularly with dept. chairs, various departments, faculty. At the end of the day, people need help advertising their departments/areas (for grants, students, or donors), expand their technology use or improve a service with technology.
And I would help figure it out.

University of Massachusetts, Amherst
B.A., Information Architecture and Usability, 2000 - 2002


Montara, United States

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