Portfolio

Juliana Paracencio

Ogilvy UK

 

Currently leading 15 offices and working with all regional clients from Memac Ogilvy and Mather in the Middle East and North Africa region, such as IKEA, Volkswagen, Coca-Cola, Vodafone, Arab Bank, Burger King, Lenovo, VIVA Telecom, Emirates Airlines, UNICEF, Pfizer and other many others.
• Won clients such IKEA, Volkswagen, Qatar Airways Privilege Club, VIVA Telecom, Arab Bank, Abu Dhabi Tourism, The Economic Development Board (EDB) and others.
• Created Ogilvy‘s Most-Awarded print campaign in 2016, leading it to be considered 'The 5th Most-Awarded Print/OOH ads in the world by Gunn Report 2016" and to win "Cannes Lions Network of the Year";
• Considered the 29th Most-Awarded Art Director in 2016;
• Led Ogilvy Jeddah and IKEA Saudi Arabia to win its first awards;
• Led in 2017 Ogilvy Jeddah and IKEA Saudi Arabia win in Cannes for the second time in a row.

City

Dubai, United Arab Emirates

Website

https://julianaparacencio.com/

Twitter

@pandacencio

Awards

CANNES LIONS
1 Gold Lion in Outdoor / Indoor Posters
1 Gold Lion in Outdoor - Campaign / Billboards & Street Posters
1 Gold Lion in Print & Publishing / Retail & E-Commerce
1 Silver Lion in Print & Publishing / Craft Art Direction
1 Bronze Lion in Print & Publishing / Retail & E-Commerce
3 Shortlists in Craft / Photography
2 Shortlist in Radio / Commercial Public Services
1 Shortlist in PR / Influencer Communication & Social Amplification
1 Shortlist in Direct Lions / Use of media
1 Shortlist in Direct Lions / Product & Service, Cars and Automotive
1 Shortlists in Print & Publishing / Retail & E-Commerce

D&AD
Graphite Pencil / Poster Advertising Campaigns (campaign)
1 Wood Pencil / Art Direction for Poster Advertising
1 Wood Pencil / Outdoor Advertising (Poster)
1 Wood Pencil / Outdoor Advertising (Poster)
1 Wood Pencil / Outdoor Advertising (Poster)

ONE SHOW
Merit / Branded Entertainment
Merit / Public Relations
Merit / Design (Posters)
Merit / Design (P.O.P. & In-store)
Merit / Radio Campaign
Merit / Direct Marketing - Print / Flat & Dimensional
Shortlist / Print & Outdoor - Ambient Media (Indoor & Outdoor)
Shortlist / Mobile Applications
Shortlist / Direct Marketing - Ambient POP & In-Store Campaign
Shortlist/ Print Ambient Media Indoor & Outdoor Campaign

CLIO AWARDS
1 GOLD / Out of Home (Poster)
1 SILVER / Out of Home (Billboard)
1 SILVER / Print (Print)
1 BRONZE / Print Technique (Print)
3 BRONZES / Radio

LIA
1 GOLD / Print (Consumer campaign)
1 GOLD / Billboard (Consumer campaign)

DUBAI LYNX - 2016 (not updated)
1 GOLD / Outdoor Campaign (Home appliances & furnishings)
1 SILVER / Print & Poster Craft (Art direction)
1 SILVER / Outdoor Campaign (Art direction)
1 BRONZE / Outdoor Campaign (Retail stores)

WPPED CREAM AWARDS
Winner / Best Idea in 2016 in the WWP Network

AND MANY OTHERS ART DIRECTORS CLUB GERMANY (1x Silver and 3x Bronze); EL OJO (2x Silver), EL SOL (1x Silver), NEW YORK FESTIVALS (1x Finalist), RED DOT (1x Merit). MONTREUX AWARD (1x Gold), SINOS AWARDS (1x Grand Prix), BRAZILIAN CREATIVE YEARBOOK (1x Bronze Star and 2x Merit), etc.

Clients

IKEA, Volkswagen, Coca-Cola, Vodafone, Arab Bank, Burger King, Lenovo, VIVA Telecom, Emirates Airlines, UNICEF, Pfizer and other many others.

Winning Work

Reverse Selfie Agency: Ogilvy UK / London Client: Dove Category: Creative Effectiveness / CSR Year: 2023
Courage is Beautiful Agency: Ogilvy UK / London + Ogilvy / Toronto Client: Dove Category: Best of Creative Effectiveness Year: 2022
Courage is Beautiful Agency: Ogilvy UK / London + Ogilvy / Toronto Client: Dove Category: Multi-Country or Global / CSR Year: 2022
Reverse Selfie Agency: Ogilvy UK / London Client: Dove Category: Billboards & Transit / Dynamic Billboards & Transit Year: 2022
Reverse Selfie Agency: Ogilvy UK / London Client: Dove Category: Integrated Campaign Year: 2022
Reverse Selfie Agency: Ogilvy UK / London Client: Dove Category: Magazine / Series Year: 2022
Reverse Selfie Agency: Ogilvy UK / London Client: Dove Category: Craft / Photography Year: 2022
Courage is Beautiful Agency: Ogilvy UK / London + Ogilvy / Toronto Client: Dove Category: Creative Effectiveness / CSR Year: 2022
Reverse Selfie Agency: Ogilvy UK / London Client: Dove Category: Craft / Photography Year: 2022
Reverse Selfie Agency: Ogilvy UK / London Client: Dove Category: Integrated Branding Campaign Year: 2022
Reverse Selfie Agency: Ogilvy UK / London Client: Dove Category: Television & VOD / Long Form - Single Year: 2022
Reverse Selfie Agency: Ogilvy UK / London Client: Dove Category: Cultural Driver Year: 2022

2023 Creative Effectiveness Silver Pencil

Ogilvy UK / London

Dove

Reverse Selfie

Creative Effectiveness / CSR

OS23_CE004S

2022 Creative Effectiveness Best of Discipline Pencil

Ogilvy UK / London + Ogilvy / Toronto

Dove

Courage is Beautiful

Best of Creative Effectiveness

OS22_CE001G

2022 Creative Effectiveness Gold Pencil

Ogilvy UK / London + Ogilvy / Toronto

Dove

Courage is Beautiful

Multi-Country or Global / CSR

OS22_CE001G

2022 Out of Home Gold Pencil

Ogilvy UK / London

Dove

Reverse Selfie

Billboards & Transit / Dynamic Billboards & Transit

OS22_OH003G

2022 Health & Wellness Gold Pencil

Ogilvy UK / London

Dove

Reverse Selfie

Integrated Campaign

OS22_HW007G

2022 Print Silver Pencil

Ogilvy UK / London

Dove

Reverse Selfie

Magazine / Series

OS22_PT010S

2022 Print Silver Pencil

Ogilvy UK / London

Dove

Reverse Selfie

Craft / Photography

OS22_PT014S

2022 Creative Effectiveness Silver Pencil

Ogilvy UK / London + Ogilvy / Toronto

Dove

Courage is Beautiful

Creative Effectiveness / CSR

OS22_CE006S

2022 Out of Home Silver Pencil

Ogilvy UK / London

Dove

Reverse Selfie

Craft / Photography

OS22_OH019S

2022 Integrated Silver Pencil

Ogilvy UK / London

Dove

Reverse Selfie

Integrated Branding Campaign

OS22_IG006S

2022 Film Bronze Pencil

Ogilvy UK / London

Dove

Reverse Selfie

Television & VOD / Long Form - Single

OS22_FI029B

2022 Cultural Driver Bronze Pencil

Ogilvy UK / London

Dove

Reverse Selfie

Cultural Driver

OS22_CD003B

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