Portfolio

Rob Smith

 

Winning Work

Anthem For All Agency: McCann / London + McCann / New York + Craft / London + Craft / New York Client: Microsoft + Invictus Games Foundation Category: Use of Technology Year: 2023
Anthem For All Agency: McCann / London + McCann / New York + Craft / London + Craft / New York Client: Microsoft + Invictus Games Foundation Category: Craft - music and sound Year: 2023
Anthem For All Agency: McCann / London + McCann / New York + Craft / London + Craft / New York Client: Microsoft + Invictus Games Foundation Category: Live Stunts Brand Activation Year: 2023
Bound By Ink Agency: McCann / London + Blinkink / London + Craft / London Client: Microsoft / Xbox Category: User-Generated Content Year: 2022
The Birth of Gaming Tourism Agency: McCann / London + Craft/McCann / London + Momentum / London Client: Xbox / Microsoft Category: Innovation in Branded Entertainment Year: 2020
The Birth of Gaming Tourism Agency: McCann / London + Craft/McCann / London + Momentum / London Client: Xbox / Microsoft Category: Integrated Campaign Year: 2020
The Birth of Gaming Tourism Agency: McCann / London + Craft/McCann / London + Momentum / London Client: Xbox / Microsoft Category: Promotional Items / Booklets & Brochures Year: 2020
The Birth of Gaming Tourism Agency: McCann / London + Craft/McCann / London + Momentum / London Client: Xbox / Microsoft Category: Cross-Channel UX / UI / Digital / Physical Year: 2020
The Birth of Gaming Tourism Agency: McCann / London + Craft/McCann / London + Momentum / London Client: Xbox / Microsoft Category: Co-Promotions Year: 2020
The Birth of Gaming Tourism Agency: McCann / London + Craft/McCann / London + Momentum / London Client: Xbox / Microsoft Category: Integrated Digital & Physical Product Year: 2020
The Birth of Gaming Tourism Agency: McCann / London + Craft/McCann / London + Momentum / London Client: Xbox / Microsoft Category: Brand Transformation Year: 2020
Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Creative Use of Data / Real-Time Year: 2019

2023 Music & Sound Craft Merit Award

McCann / London + McCann / New York + Craft / London + Craft / New York

Microsoft + Invictus Games Foundation

Anthem For All

Use of Technology

OS23_MS065M

2023 Film & Audio Bronze Award

McCann / London + McCann / New York + Craft / London + Craft / New York

Microsoft + Invictus Games Foundation

Anthem For All

Craft - music and sound

ADCE23_FA052B

2023 Brand Experience Shortlist

McCann / London + McCann / New York + Craft / London + Craft / New York

Microsoft + Invictus Games Foundation

Anthem For All

Live Stunts Brand Activation

ADCE23_BE047M

2022 Film Merit Award

McCann / London + Blinkink / London + Craft / London

Microsoft / Xbox

Bound By Ink

User-Generated Content

OS22_FI121M

2020 Branded Entertainment Gold Pencil

McCann / London + Craft/McCann / London + Momentum / London

Xbox / Microsoft

The Birth of Gaming Tourism

Innovation in Branded Entertainment

OS_BE20_034G

2020 Direct Marketing Silver Pencil

McCann / London + Craft/McCann / London + Momentum / London

Xbox / Microsoft

The Birth of Gaming Tourism

Integrated Campaign

OS_DI20_029S

2020 Print Silver Pencil

McCann / London + Craft/McCann / London + Momentum / London

Xbox / Microsoft

The Birth of Gaming Tourism

Promotional Items / Booklets & Brochures

OS_PT20_014S

2020 Digital Craft Silver Pencil

McCann / London + Craft/McCann / London + Momentum / London

Xbox / Microsoft

The Birth of Gaming Tourism

Cross-Channel UX / UI / Digital / Physical

OS_DC20_007S

2020 Integrated Bronze Pencil

McCann / London + Craft/McCann / London + Momentum / London

Xbox / Microsoft

The Birth of Gaming Tourism

Co-Promotions

OS_IG20_014B

2020 IP & Products Merit Award

McCann / London + Craft/McCann / London + Momentum / London

Xbox / Microsoft

The Birth of Gaming Tourism

Integrated Digital & Physical Product

OS_IP20_025M

2020 Integrated Merit Award

McCann / London + Craft/McCann / London + Momentum / London

Xbox / Microsoft

The Birth of Gaming Tourism

Brand Transformation

OS_IG20_036M

2019 Creative Use of Data Best of Discipline Pencil

McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid

Microsoft / Xbox

Football Decoded

Creative Use of Data / Real-Time

OS_CU19001G

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