Portfolio

Stan Richards

The Richards Group

 

The Richards Group became a full-service advertising agency just 39 years ago. We are now the largest independent agency in America (with billings just north of $1.36 billion). We are not for sale. Not now. Not ever. With no investors, shareholders, or partners to answer to, we're never diverted from our focus on our work, our clients, and our people (and at last count, we had 705 of those). We exist to endear brands to people. We believe that a brand is a promise and that this promise should be expressed consistently at every point of contact to maximize a brand's clarity, relevance, and power. It should come as no surprise, then, that we have built the holistic capabilities necessary to build brands through all forms of communication.

City

Dallas, United States

Website

www.richards.com

Twitter

RichardsGroup

Awards

2015 OMMA Awards - Online Advertising Creativity: Video: Campaign for Orkin Bug Wisdom Videos, Finalist
2015 OMMA Awards - Integrated Online Campaign: Charity/Non-Profit Organizations for The Salvation Army #RedKettleReason, Finalist
2015 OMMA Awards - Online Advertising Creativity; Search Marketing: SEO Campaign for The Salvation Army #RedKettleReason Search, Finalist
2015 OMMA Awards - Integrated Online Campaign: Restaurants/Fast Food for TGI Fridays Endless Apps Campaign, Finalist
2015 Web Site Excellence: House & Home for TXU Free Nights Microsite, Finalist
2015 Digiday - Best Social Good Campaign for The Salvation Army #RedKettleReason Campaign, Finalist
2015 EIMA - Online Brand Creative for Orkin Bug Wisdom Videos, Finalist
2015 EIMA - Most Effect Use of Video for Orkin Fact or Fake Videos, Finalist
2015 EIMA - Most Effective Direct Response/Lead Generation for RiceSelect "Rethink Rice" Consumer Positioning Campaign, Finalist
2015 EIMA - Most Effective Non-Profit/Public Service Campaign for The Salvation Army #RedKettleReason, Finalist
2015 EIMA - Most Effective Use of Search for The Salvation Army #RedKettleReason, Finalist
2015 EIMA - Most Effective Use of Video; Mobile Campaign for The Home Depot Black Friday Shoppable Mobile Video, Winner
2015 EIMA - Most Effective Integrated Marketing Campaign for TGI Fridays Endless Apps, Winner
2015 EIMA - Most Effective Direct Response/Lead Generation for TXU, Winner
2015 EIMA - Most Effective Non-Profit/Public Service Campaign for World Pancreatic Cancer Day, Winner
2015 EIMA - Online Brand Creative for FIAT Blue Pill, Winner
2015 Dallas ADDY District - 40C-Branded Content, 60 seconds or less for Orkin Bug Wisdom, Silver (advanced to Nationals)
2015 Dallas ADDY District - 40C- Branded Content, 60 seconds or less for Orkin Fact or Fake Videos, Gold (advanced to Nationals)
2015 Dallas Addys - 40C- Branded Content, 60 seconds or less for Orkin Bug Wisdom Videos, Gold & Best of Digital
2015 Dallas Addys - 40C- Branded Content, 60 seconds or less for Orkin Fact or Fake Videos, Gold
2015 Radio Mercury - Radio Campaign for Motel 6: "Selfie," "Filters," and "Trendy," Winner
2015 Radio Mercury - Radio for Motel 6: "Filters," Finalist
2015 Radio Mercury - Radio for Motel 6: "Selfie," Finalist
2015 Radio Mercury - Radio for Chick-fil-A "Cow Letter," Finalist
2015 The One Show Awards, Cross Platform - Installations for Jeep: "River in the City," Finalist

Clients

AMC TV (project, 2006)
American Signature Inc. (2015)
Anderson Erickson Dairy (2006)
Atlanta Falcons (2007)
Avaya (project, 2010)
Behringer (2005)
Biltmore (2010)
Blue Plate Mayonnaise (2010)
CAE (2013)
Cardinal Health (2015)
Carroll Shelby's Chili Kit (2010)
Central Market (2009)
Charter Business (project, 2011)
Chick-fil-A (1994)
Dallas Symphony Orchestra (2010)
Destination XL (2014)
Dr Pepper Snapple Group (digital, 2015)
Dymatize Nutrition (2011)
FIAT USA (2011)
Fleet Laboratories (2010)
FNH USA (2015)
FRAM (2009)
GameStop (2006)
Gander Mountain (2002)
GO RVing (2002)
Grocery Outlet (2008)
H-E-B (1998)
Jeep (Project, 2013)
Main Event Entertainment (project, 2015)
MD Anderson Cancer Center (1996)
MetroPCS (2001)
Motel 6 (1986)
National Vision Inc. (2014)
NatureSweet (1998)
NorthStar Anesthesia (2010)
Omni Hotels & Resorts (2014)
Orkin (2007)
Pier 1 Imports (2010)
Prestone (2009)
QuikTrip (2002)
Ram Trucks (2009)
Ram Trucks (2014)
RiceSelect (2012)
Rockwell Collins (2009)
Ruth's Hospitality Group (2013)
SAIC (2008)
Schwab Trading Services (2012)
Sea Island (2011)
Sewell Automotive Companies (2002)
Shamrock Farms (2005)
Southern Methodist University (2002)
Stuller (2009)
Sub-Zero (2001)
Suddenlink (2008)
Summer's Eve (2010)
TGI Friday's (2011)
The Auto Club Group (2012)
The Home Depot (1993)
The Maids (2012)
The Salvation Army (2006)
The Tire Rack (2007)
Tolleson Wealth Management (2009)
TXU Energy (2011)
Volunteers of America (2011)
Wawa (2004)
Wolf (2001)
Zephyr Gin (2013)
ZiegenBock (2015)
Stan Richards Client: Dodge Ram Title: Farmer
Stan Richards Client: Dodge Ram Title: Farmer
Stan Richards Client: The Salvation Army Title: Chapter and Verse
Stan Richards Client: Chick-fil-A Title: Betrayal
Stan Richards Client: Motel 6 Title: Memory
Stan Richards Client: Summer's Eve Title: Dueling Roommates
Stan Richards Client: GameStop Title: Yay
Stan Richards Client: Pier 1 Title: Holder
Stan Richards Client: Pier 1 Title: Party
Stan Richards Client: Dodge Title: Wisdom
Stan Richards Client: The Home Depot Title: Soft Carpet
Stan Richards Client: FIAT Title: Seduction

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