Description
Ogilvy & Mather Worldwide (www.ogilvy.com), a subsidiary of WPP Group plc(NASDAQ: WPPGY), is one of the largest marketing communications networks in the world, with 497 offices in 125 countries, specializing in advertising, relationship and interactive marketing, public relations, sales promotion, and related services. The agency services Fortune Global 500 companies including American Express, BP, DHL, DuPont, Ford, GSK, Gillette, IBM, Kimberly-Clark, Kodak, Kraft, Mattel, Morgan Stanley, Nestle, Unilever, and YUM. As Brand Stewards, the agency works to leverage the brands of its multinational clients by combining local know-how with a worldwide network, creating powerful campaigns that address local market needs while still reinforcing the same universal brand identity. The hallmark of the agency's brand-building capabilities is 360 Degree Brand Stewardship®, a holistic look at communications, using what is necessary from each discipline to build a brand.
