Description
Talent is the one resource without which an advertising agency soon dies. And while it is renewable, it is rare, hard to identify and only moderately useful in its raw state.
Whenever an d wherever we discover talent, we must provide it a sunny climate in which the most important element is the presence of freedom.
Therefore, as thos ultimately responsible for the cultivation of talent and ideas, the management strives to provide within the agency's structure four freedoms to each individual: The freedom from fear, the freedom from chaos, the freedom to fail, the freedom to be.
