Of the roughly 500 agencies that are measured by our industry trades, about 30 of us have historically competed for high-profile national clients on the basis of our strong creative product. But we came to see this as a game of increments; we wanted to leap ahead. So we set out to literally redefine how marketing is done.
Our path? Soon after we came into the world, we earned renown as a great creative agency. In a second life, we were owned by the world's largest interactive services firm. From this DNA, we are now creating a different kind of conversation between brands and their best prospects.