Mat is a modern creative leader who grows brands and business.
Mat started as a copywriter in advertising at FCB and was among the very first traditional creatives to move into the interactive space in the mid-1990s. He created the earliest consumer web sites such as Nabisco.com, the first e-commerce store for Rayovac batteries, an webisode series for the Office of National Drug Control Policy and at R/GA a podcast program for Acuvue contact lenses. Most recently, as chief creative officer of OgilvyOne Worldwide, New York, Mat created The Search For The World's Greatest Salesperson, a global contest to put OgilvyOne back on the map, which resulted in client business growth as well as creative and media acclaim.
With 19 years of experience across advertising, digital, promotion, content, direct and public relations -- and within more than a dozen industry verticals -- Mat helps brands tackle tough problems and find new ways to connect with their most valuable customers.