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Minolta Toner / Minolta Business Equipment

Submitted By Leo Fiorica

Description

The strategy was to communicate that Minolta Toner has finer toner particles which equals finer prints.
What better way to talk about the product benefit then through a demonstration.

Client

Minolta Business Equipment

Agency

Bozell, Inc.

Media

Print

Credits

Art Director

Leo Fiorica

Creative Director

Jay Schulberg

Photographer

Steve Hellerstein

Writer

Helene Rosenthal

Views

23

 

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