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AshCan Grave / Arizona Department of Health Services

Submitted By Adam LaRocca

Description

Mock graves were formed in existing ashcans to remind smokers what will ultimately happen to them if they continue smoking. High-rise commercial buildings were targeted because these buildings have designated smoking areas, usually in parking garages, where large numbers of smokers congregate.

Tag: CLOSER WITH EVERY PACK.

Client

Arizona Department of Health Services

Industry

Anti-tobacco

Agency

R&R Partners

Media

Innovative Use of Media

Credits

Art Director

Adam LaRocca

Creative Director

Kevin Munk

Writer

Steve Yamamori / Eric Schlauch

Views

46

 

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