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Bob not BOB / Valley Metro

Submitted By Adam LaRocca

Description

Viral campaign developed for Valley Metro, the transit authority in Phoenix. We created a character named Bob and chronicled his struggles when he is mistaken for the major league ballpark called BOB (Bank One Ballpark). The result was record numbers participating in their annual “Bike to BOB” event.

Client

Valley Metro

Agency

R&R Partners

Media

Integrated Branding

Credits

Agency Producer

Steve Yamamori

Art Director

Adam LaRocca

Creative Director

Kevin Munk

Writer

Robert Schneider

Views

28

 

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