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The Chicken Says / PETA

Submitted By Rhea Hanges

Description

To spread awareness that chickens are in danger through handing out a new media ad.

Copy front: " You'll never forget what this chicken says."

Copy back: "peta, where chickens have a voice."

Objective

The media used is a re furbished 1980's " see and say" the y would be handed out/ sent to people. When they pull the level all the animals make the sound that people remember from their childhood. When the arrow revolves to the chicken, the chicken makes the noise of a chainsaw and a deadly screech.

Technical Challenge

The illustration had to be drawn to look like a deformed chicken in the style of a "1980" See & Say style.

Client

PETA

Agency

Rhea Hanges

Media

Innovative Use of Media

Credits

Art Director

Rhea Hanges

Writer

Kent Koren

Views

37

 

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