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Bravia Choose Your Ending / Sony Electronics

Submitted By Jonathan Cude

Description

In order to regain leadership in the flat-panel TV market, Sony leveraged a research insight that men and women both like HDTVs, albeit for different reasons, and dubbed the BRAVIA LCD TV “The World’s First Television For Men And Women.” Advertising for the BRAVIA connected with Sony’s tech-savvy target by allowing them to utilize DVRs like TiVo and Comcast to choose – in real time – which commercial endings they’d like to watch: Endings for men or endings for women.

Client

Sony Electronics

Industry

Electronics

Agency

McKinney

Media

Integrated Branding

Credits

Account Executive

John Newall (GAD), Bill Ward (Mng Sup), Chris Turney (AE)

Agency Producer

Naomi Newman (Broadcast), Shawn Covely (Interactive)

Art Director

Dave Hermanas

Creative Director

David Baldwin (ECD), Jonathan Cude (GCD)

Designer

Scott Williford (Interactive Designer, McKinney), Michael Riley (Title Designer, Shine)

Director

Frank Todaro (Moxie Pictures, all spots), Peter Chung (Acme Filmworks, "Ninjalina")

Editor

Paul Norling (Beast Editorial)

Music & Sound

Dave Gold (Creative Director, Elias Arts LA), Dave Wittman (composer, Elias Arts LA), Nate Morgan (composer, Elias Arts LA), Kimo Kemp (composer, Elias Arts LA), Chip Jenkins (composer, Elias Arts LA), Jimmy Haun (composer, Elias Arts LA), Dean Hovey (sound design, Elias Arts LA), Kala Sherman (music producer, Elias Arts LA), Jimmy Hite (Audio/Mix Engineer, Margharita Mix)

Producer

Robbie Fernandez (Exe. Prod., Moxie Pictures), Matt O'Shea (Prod., Moxie Pictures), Valerie Petrusson (Editorial Producer, Beast Editorial), Bob Swenson (Editorial Producer Titles, Shine)

Production Company

Moxie Pictures, Avenue A/Razorfish (website), McKinney (banners)

Programmer

Fred Welterlin (Presentaion Layer Developer, Avenue A/Razorfish), Brian Kiel (Flash Developer, Avenue A/Razorfish), Eric Campdoras (Director of Flash, Avenue A/Razorfish), Jenny Engelman (Assistant Art Director, Avenue A/Razorfish)

Writer

Ketih Greenstein

Views

237

 

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