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Smoker's Memorial / Arizona Department of Health Services

Submitted By Adam LaRocca

Description

With permission from their families, memorials were created for selected cancer victims who worked in high-rise buildings. These buildings were targeted because they generally have designated smoking areas, usually in parking garages, where large numbers of smokers congregate. These smoking areas provide an ideal venue for reaching our target while they’re performing the very behavior we are trying to change.

Client

Arizona Department of Health Services

Industry

Anti-tobacco

Agency

R&R Partners

Media

Innovative Use of Media

Credits

Art Director

Adam LaRocca

Creative Director

Kevin Munk

Writer

Eric Schlauch

Views

25

 

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