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Human Rights Day / Amnesty International Hong Kong

Submitted By Ada Wong

Description

To commemorate International Human Rights Day on 10 December 2006, Amnesty International invited various social groups to participate in a street carnival in Causeway Bay ¡V one of the busiest shopping districts in Hong Kong. Since people tend to read less on words, so, in order to attract attention, we specially design a hangman clothes, a prisoner pants and a pair of handcuff gloves and put on display in the carnival. The clothes, pants and the gloves are printed with wire pattern and are sewn together. People are encouraged to use real scissors to cut the suffering person(s) free.

Objective

The aim of the carnival was to remind people of persisting human rights problems in the world, and of the enormous efforts still required to make human rights a reality for all.

Technical Challenge

Hong Kong people tend to read less. With topic as serious as Human Rights, Hong Kong people tend to skip the message. Thus, a need to use specially media opportunity aroused and we think we should attract their attention in the busy shopping district with specially designed clothes, pants and gloves to bring out the message.

Client

Amnesty International Hong Kong

Agency

Grey Worldwide: HK

Media

Innovative Use of Media

Credits

Art Director

Ivy Lee / Raymond Wong / Jennifer Yip

Creative Director

Keith Ho / Danny Chan / Ivy Lee

Photographer

Ricky Wong

Writer

Danny Chan

Views

108

 

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