Portfolio

Sneeze / Epson Hong Kong Ltd.

Submitted By Ada Wong

Description

To demonstrate the fact that Epson business projectors are amongst the lightest on the market, this spot shows a projector being blown out of place by a simple sneeze.

Objective

Epson was looking for a cost-effective way to promote its lightweight business projectors and to stand out in Hong Kong¡¦s media-cluttered environment.

Technical Challenge

Our challenge was to find a creative and unconventional way to communicate ¡¥lightweight¡¦ on TV in a fresh way ¡V all on a very limited budget. Also, the acting in the commercial had to appear to be ¡¥real¡¦ ¡V otherwise the spot simply wouldn¡¦t work.

Client

Epson Hong Kong Ltd.

Agency

Grey Worldwide: HK

Media

Television

Credits

Account Executive

Bernard Wong / Clint Tsui / Kennie Chung

Agency Producer

Winnie Chow

Art Director

Quentin Yeong / V Lau

Creative Director

Keith Ho / Paul Chan / Quentin Yeong

Director

Aleck Wu

Editor

Wong Ho Yin

Producer

leck Wu

Writer

Paul Chan

Views

167

 

Share To

Other Work

Follow Us