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Dude, Where's My Car? / Star Movies

Submitted By Ada Wong

Description

To promote several forthcoming attractions on Star Movies, a campaign of innovative outdoor executions was developed as a cost-effective way to stand out.

Objective

To promote several forthcoming attractions on Star Movies to media-savvy targets.

Technical Challenge

Standing out in Hong Kong¡¦s media-cluttered environment on a very low budget.

Client

Star Movies

Agency

Grey Worldwide: HK

Media

Outdoor

Credits

Art Director

Andrew Fong / William Chien / Darius Tang

Creative Director

Todd McCracken / Keith Ho / Paul Chan

Designer

Twinson

Photographer

Alex Tow

Writer

Gautam Mehta

Views

167

 

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