Dude, Where's My Car? / Star Movies
Submitted By Ada Wong
To promote several forthcoming attractions on Star Movies, a campaign of innovative outdoor executions was developed as a cost-effective way to stand out.
To promote several forthcoming attractions on Star Movies to media-savvy targets.
Standing out in Hong Kong¡¦s media-cluttered environment on a very low budget.
Grey Worldwide: HK
Andrew Fong / William Chien / Darius Tang
Todd McCracken / Keith Ho / Paul Chan