Bear / One Show
Submitted By José Mollá
This campaign is a tribute to the sacrifices creatives have to make in their
lives to achieve excellence. "If you don’t deserve an award, who does" also
refers to how hard it is to come up with good ideas and bring them to life.
The fear that comes with taking risks sometimes makes the process difficult.
The campaign consist of posters, print, videos (wife, bear, frankenstein)
and interactive, including "hack man", a video game.
The team is Gus Lauria and Philip Bonnery and the creative directors are
Jose Molla and Joaquin Molla.
José Mollá, Joaquin Mollá
Jose Molla, Joaquin Molla
Jorge Colon/Franco Garuti
Music & Sound
Reactor Party by ShitDisco (www.shitdisco.uk)
Maria Ines Velez/Giselle Garcia
Letca Films/Miami, FL