Portfolio
Trek off the pavement. / Trek Bikes
Submitted By Jacob Murphy
Description
By putting an element of the city out of its context and into nature, the viewer is enticed to step outside their concrete boundaries. The hope of the ad is that they do it on a Trek mountain bike.
Objective
To encourage people to venture out and explore the majestic beauty of raw nature. The stunning visuals help the viewer picture themselves exploring that environment on a Trek mountain bike.
Client
Trek Bikes
Agency
Jacob Murphy
Media
Credits
Art Director
Jacob Murphy
Writer
Jacob Murphy
Views
348