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Trek off the pavement. / Trek Bikes

Submitted By Jacob Murphy

Description

By putting an element of the city out of its context and into nature, the viewer is enticed to step outside their concrete boundaries. The hope of the ad is that they do it on a Trek mountain bike.

Objective

To encourage people to venture out and explore the majestic beauty of raw nature. The stunning visuals help the viewer picture themselves exploring that environment on a Trek mountain bike.

Client

Trek Bikes

Agency

Jacob Murphy

Media

Print

Credits

Art Director

Jacob Murphy

Writer

Jacob Murphy

Views

80

 

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