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Truck Hard / Mack Trucks

Submitted By Jacob Murphy

Description

These ads attempt to evoke empathy through realistic testimonials from fellow truckers.

Objective

To connect the viewer with the ad through familiarity and vernacular. The dialogue speaks directly to the truckers that will be reading these ads. To them, the difficulty of their job is a fact of life.

Client

Mack Trucks

Agency

Jacob Murphy

Media

Print

Credits

Art Director

Jacob Murphy

Writer

Jacob Murphy

Views

39

 

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