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Drain / Procter & Gamble

Submitted By Ada Wong

Description

Promote the benefit of using Pantene Hair Fall Control shampoo to reduce or stop hair loss.

Objective

Hair loss is a sensitive subject. Therefore, we wanted to make a loud noise in a clever and discreet way. We had to push ourselves harder than ever before to find a creative and unconventional solution to communicate with our target audience.

Technical Challenge

Hair is at its weakest and more likely to fall out when it is wet. So placing the ad in the hair-drying section of the female changing rooms at Planet Fitness in Singapore was perfect to reach our target audience. However, the hardest challenge was blending the drain with the crown of the head to make it look as real as possible.

Client

Procter & Gamble

Agency

Grey Hong Kong

Media

Design

Credits

Account Executive

Jeff Orr / Guy Barke

Art Director

Chow Yan Kit / Lai Kin Leung

Creative Director

Keith Ho / Lai Kin Leung / Timothy Chan / Ming Chan

Photographer

William So

Writer

Jessie Fung

Views

121

 

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