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Juicy Colours / Procter & Gamble (Guangzhou) Ltd

Submitted By Ada Wong

Description

The ultimate need for people who constantly colour their hair is to have healthy and lively hair. Therefore, in this eye-catching print ad, when you first glance at it you see a fresh, juicy tomato. Take a closer look and you¡¦ll realise it¡¦s the girl¡¦s red hair. This fresh and vivid print conveys the message that with Pantene colour treatment shampoo, your coloured hair can glow with radiant health.

Objective

To give our consumers the impression that with Pantene colour treatment shampoo, whatever colour their hair is it can glow with radiant health.

Client

Procter & Gamble (Guangzhou) Ltd

Agency

Grey Hong Kong

Media

Print

Market

Cosmetics, Beauty Products and Perfumes

Credits

Account Executive

Fernando Beretta / Anna Ng / Peggy Hon / Yan Cheng

Art Director

Doris Leung

Creative Director

Alexandre Koch / Keith Ho / Doris Leung

Photographer

Connie Hong

Views

277

 

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