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Chairman / Ulysee Nardin

Submitted By Carlos Pena

Description

World premiere Press / Sales kit for the "Chairman", the world's first hybrid mobile smart phone developed by Ulysee Nardin Cells.

Objective

Pumped was retained to help launch the world's first hybrid smart phone developed by Ulysee Nardin Cells. This required a sales / press kit as distinctive as the new phone itself. The criteria called for the design to include materials memorable to the touch, weight and characteristics particular the phone's design.

Technical Challenge

Like the phone, every detail counts so Pumped developed a fully custom designed and manufactured press kit wrapped entirely in Touché paper with a magnetic closing and a Gold foil de-boss of the Chairman logo and blind de-boss of the Ulysee Nardin logo. The inside of the kit was gold foil lined with a middle pocket to carry the sales catalog. The sales catalog was printed on 130lb cover stock paper and perfect bound with a Touché Gold Foil stamped Chairman logo.

Chairman

www.uncells.com

Client

Ulysee Nardin

Industry

Mobile Phones

Agency

Pumped, Inc.
www.pumpedinc.com

Media

Design

Credits

Creative Director

Carlos Peña

Designer

Natalie Sannemalm

Photographer

Carlos Peña

Production Company

FastKit

Views

117

 

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