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Gay “Be gay, be happy 3" / Amnesty International Hong Kong

Submitted By Ada Wong

Description

A campaign of three prints ads was produced to encourage people to bring happiness to gay people by protecting their human rights with Amnesty International. Each print ad had a thought-provoking headline which was illustrated using gay people in different poses. This simply stood out and grabbed peoples’ attention to read on.

Objective

In Hong Kong, gay people suffer discrimination and persecution, simply for being who they are. Because of this, more and more people are afraid to express their sexuality. Our aim, therefore, was to raise the awareness and get people to help them with Amnesty International.

Client

Amnesty International Hong Kong

Agency

Grey Hong Kong

Media

Print

Market

Culture, Leisure and Sports

Credits

Account Executive

Erica Ho / Rachel Fong

Art Director

Ciff Luk / Michelle Woo

Creative Director

Keith Ho / Ray Lam / Keith Lo

Illustrator

Monkey Leung

Writer

Joshua Wong / Tony Chan

Views

406

 

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