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Long's Horseradish Unconventional Billboard / Long's Horseradish

Submitted By Damien Chambers

Description

A Taxidermied Cow is placed underneath a 3-Dimensional Billboard of a Long’s Jar about to pour horseradish.

Objective

Reposition Long’s horseradish as a high-end specialty food brand, appealing to affluent and discerning food enthusiasts that appreciate freshness and quality. the new brand positioning targets Long’s demographic and reflects its “new” brand face, described in the latter portion of this brief.

Long's Horseradish Unconventional Billboard

http://www.oneclub.org/os/o...

Client

Long's Horseradish

Industry

Food

Media

Outdoor

Credits

Art Director

Earl Ott

Creative Director

Frank Anselmo

Writer

Earl Ott

Views

389

 

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