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Bulge / Thinking Group Ltd.

Submitted By Ada Wong

Description

To launch V-moda earphones with the new noise-isolating technology.

Objective

To demonstrate its superior noise reduction feature which enables deep bass sound for an ultimate audio experience. With noise-isolating technology, people don’t just hear the music, they “feel” the music inside their bodies.

Technical Challenge

The challenge was how to visualize music inside your body so the audience can feel the power of the earphones on a print ad. Instead of showing the product, we use retouching techniques to show the earphones as if they were built inside the talents’ bodies.

Client

Thinking Group Ltd.

Agency

Grey Hong Kong

Media

Print

Credits

Account Executive

Edmond Lau

Art Director

Keith Ho / Davey Lui / Iris Lau

Creative Director

Keith Ho / Davey Lui

Photographer

Lester Lee

Writer

Ken Kot

Views

179

 

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