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Itchy Eye - Feather / GlaxoSmithKline Ltd.

Submitted By Ada Wong

Description

Itchy eye is a common problem in Hong Kong where people work long hours in front of computers in dry, air-conditoned offices. Eyemo is an extremely effective remedy for easing itchy eyes.

Objective

To emphasize the power and effectiveness of Eyemo in relieving even the most intensely itchy eye conditions.

Technical Challenge

The challenge was how to demonstrate a physical feeling visually so the audience could relate to the irritating itchiness and understand the power of Eyemo drops to relieve it. We achieved this by creating an eye-like feather suggesting an intensely scratchy feeling.

Client

GlaxoSmithKline Ltd.

Agency

Grey Hong Kong

Media

Print

Market

Health and Pharmaceutical Products

Credits

Account Executive

Liza Kan / Haze Lam

Art Director

Keith Ho / Kong Siu Lan / Tony Cheung

Creative Director

Keith Ho / Kong Siu Lan / Vincent Tse

Photographer

Jacky Chee

Writer

Vincent Tse / Paul Tsang

Views

309

 

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