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Food Balloon - Burger / GlaxoSmithKline Ltd.

Submitted By Ada Wong

Description

If delicious meals were light, we wouldn’t have to worry about overworking our stomachs. So, we demonstrated the efficacy of ENO by demonstrating that it made delicious meals as light as balloons.

Objective

To arouse consumers’ interest in the efficacy of ENO in helping to digest heavy meals.

Technical Challenge

Some foods are considered “HEAVY.” So we selected three ‘heavy’ foods to illustrate the efficacy of ENO.

The challenge was when we turned all those food items into helium balloons, the food was easily distorted and hardly recognizeable. We tried many rounds of photo retouching to get the ideal result.

Client

GlaxoSmithKline Ltd.

Agency

Grey Hong Kong

Media

Print

Market

Health and Pharmaceutical Products

Credits

Account Executive

Liza Kan / Haze Lam

Art Director

Keith Ho / Sonic Choy / Gloria Fung

Creative Director

Keith Ho / William Tsang / Sonic Choy

Photographer

Raymond Ng

Writer

William Tsang / Halo Cheng

Views

267

 

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