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Embrace our World / Cascos Verdes

Submitted By Tomas Wells

Description

Cascos Verdes is a non-profit organization dedicated to raising environmental awareness through the implementation of social inclusive programs.
The 22nd of April is Earth Day. Our planet deserves a hug… Don't you think?.
Cascos Verdes (Green Helmets) presents "Embrace our World".
Joining is really easy. Upload a picture of your hug using the Facebook App, and join a virtual group hug… A bigger than life hug!

Objective

We believe that if we join forces we can make a change: The World's Biggest Hug. And we also believe that we can use social media to do something meaningful and special. Embrace this cause and take part in something big.

Technical Challenge

With an interactive Facebook App, we invite users to take a photo with a hug and then upload it to a big photo album that's conforms a big hug for our Earth.

Embrace our World

http://apps.facebook.com/di...

Client

Cascos Verdes

Industry

Non-profit Organization

Agency

Woonky
http://www.woonky.com

Media

Interactive

Market

Culture, Leisure and Sports

Credits

Account Executive

Ainhoa Rigabert / Victoria Paterlini

Art Director

Siro Rodriguez

Content Strategist

Beto Elías

Creative Director

Tomás Wells

Designer

Gastón Quevedo

Director

Marcelo D\'Abramo

Editor

Agustina Benitez Araujo

Illustrator

Siro Rodriguez

Information Architect

Beto Elías

Programmer

Pablo Oliver

Writer

Agustina Benitez Araujo

Views

275

 

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