Comb / Procter & Gamble
Submitted By Ada Wong
We created a comb placed on top of a quasi article of a webpage telling the “rough situations of current women”. Upon clicking, the comb will fall down vertically, and transform the horizontal copy lines into vertical ones at ease. The ad then immediately directs the viewer to Pantene’s home site for further information.
To advertise on Pantene Shampoo’s smoothening benefit for hair.
To make the vertical flow of Chinese characters move like a lady’s breezy hair.
Procter & Gamble
Grey Hong Kong
Cosmetics, Beauty Products and Perfumes
Peter Biven / Carrie Tang
Keith Ho / Helen Sze / Alvin Sin / Gabriel Wong / Raymond Wong
Keith Ho / Alexandre Khou / Andrea Khou / Helen Sze
Andrea Khou / Jason Luo