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Comb / Procter & Gamble

Submitted By Ada Wong

Description

We created a comb placed on top of a quasi article of a webpage telling the “rough situations of current women”. Upon clicking, the comb will fall down vertically, and transform the horizontal copy lines into vertical ones at ease. The ad then immediately directs the viewer to Pantene’s home site for further information.

Objective

To advertise on Pantene Shampoo’s smoothening benefit for hair.

Technical Challenge

To make the vertical flow of Chinese characters move like a lady’s breezy hair.


Client

Procter & Gamble

Agency

Grey Hong Kong

Media

Interactive

Market

Cosmetics, Beauty Products and Perfumes

Credits

Account Executive

Peter Biven / Carrie Tang

Art Director

Keith Ho / Helen Sze / Alvin Sin / Gabriel Wong / Raymond Wong

Creative Director

Keith Ho / Alexandre Khou / Andrea Khou / Helen Sze

Writer

Andrea Khou / Jason Luo

Views

241

 

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