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Tea Bag / LCCS (HK) Ltd.

Submitted By Ada Wong

Description

Free Gansu Brand “tea bags” were distributed to people all over town. But instead of tea, the bags contained mud and a message “Muddy water is the daily drink for people in China’s arid regions. Let’s give them clean water”, there was also a donation card to encourage people to give money immediately.

Objective

People in the arid regions of NW China have no choice but to drink muddy water to survive. LLCS, is a charity organization dedicated to resolving water shortage problems. They wanted to raise awareness of the plight of people in China's arid regions and seek donations to alleviate their situation.

Technical Challenge

The “tea" in the bags was actually dried mud. But Hong Kong’s weather is very humid, so we needed to dry the mud before putting it into the bags. This was the biggest challenge.

Client

LCCS (HK) Ltd.

Agency

Grey Hong Kong

Media

Outdoor

Market

Culture, Leisure and Sports

Credits

Account Executive

Erica Ho / Martin So

Art Director

Keith Ho / Michelle Woo / Ray Lam

Creative Director

Keith Ho / Ray Lam / Keith Lo

Designer

Michelle Woo

Writer

Joshua Wong / Andy Wong / Keith Lo

Views

392

 

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