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Cows Don't Talk / Vermont Dairy Promotion Council

Submitted By Matt Wilcox

Description

This television spot promotes Vermont dairy products by highlighting the natural environment and family-owned farms that make them unique. It also responds to a popular dairy campaign from a western state with a point of view that demonstrates Vermont's hard-working attitude.

Objective

This spot was created to both promote the purchase of Vermont dairy products around the country and show off the beautiful, idyllic landscape visitors can enjoy when they visit the state.

Technical Challenge

A single day of shooting, limited budget for a pair of spots, getting cows to "act," and accurately capturing Vermont's green landscape.

Client

Vermont Dairy Promotion Council

Industry

Agriculture and Tourism

Agency

Spike Advertising
http://spikeadvertising.com

Media

Television

Market

Food

Credits

Account Executive

Becca Burns

Agency Producer

Matt Wilcox

Art Director

Pete Foytho

Creative Director

Ken Millman, Pete Foytho

Director

Nathan Beaman

Editor

Nathan Beaman

Production Company

Urban Rhino

Writer

Matt Wilcox

Views

128

 

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