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We're Yours / Planned Parenthood of Northern New England

Submitted By Matt Wilcox

Description

This online campaign was created to promote the opening of a completely new health care center created by Planned Parenthood of Northern New England.

Objective

When PPNNE created a new sexual health center, they needed to show their brand by leveraging it through the center's strengths rather than its political or social history – especially to younger patients mostly interested in convenience. This online and out-of-home campaign drove to a simple landing page announcing the opening of the new center.

Client

Planned Parenthood of Northern New England

Industry

Health Care

Agency

Spike Advertising
http://spikeadvertising.com

Media

Interactive

Market

Health and Pharmaceutical Products

Credits

Account Executive

Becca Burns

Art Director

Pete Foytho

Creative Director

Ken Millman, Pete Foytho

Writer

Matt Wilcox

Views

241

 

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