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Transform / The Beaches of Fort Myers and Sanibel

Submitted By Matt Wilcox

Description

This radio spot ran in the Miami, Florida metro market to encourage residents to plan a trip to Fort Myers and Sanibel.

Objective

The goal of this spot was to demonstrate the sensory difference between busy downtown Miami and the serene beaches of Fort Myers and Sanibel, and give an emotional preview of your next trip.

Client

The Beaches of Fort Myers and Sanibel

Industry

Travel Destination

Agency

BVK
http://bvk.com

Media

Radio

Market

Culture, Leisure and Sports

Credits

Creative Director

Jeff Ericksen

Writer

Matt Wilcox

Views

101

 

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