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Speedy Helping Hand / Hoi Shing Manpower Agency

Submitted By Ada Wong

Description

A new medium - ‘Speedy Helping Hands’. We equipped some remote control cars with working gloves and towels to form a team of efficient floor cleaners.

‘Speedy Helping Hands’ worked in residential areas, shopping malls and outside kindergartens to demonstrate the efficiency of the domestic helpers imported from Hoi Shing Manpower Agency.

This newly invented medium successfully aroused people’s interest and appealed to the target audience “in person” to communicate the high competence of domestic helpers from Hoi Shing.

Objective

To raise awareness of Hoi Shing Manpower Agency - a boutique employment company dedicated to providing well-trained Indonesian domestic helpers - by targeting potential employers directly and maximizing their audience within a limited production and media budget.

Technical Challenge

N/A

Speedy Helping Hand

http://www.ideaexcellence.c...

Client

Hoi Shing Manpower Agency

Agency

Grey Group Hong Kong

Media

Interactive

Market

Home Appliances, Furniture and Gardening

Credits

Art Director

Keith Ho / Helen Sze / Boris Lau / Frankin Chan

Creative Director

Keith Ho / Helen Sze / Houston Lau / Boris Lau

Writer

Houston Lau / Vivian Ho

Views

360

 

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