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Stride Madness / Stride Gum

Submitted By Steve Kerry

Description

--2012 One Show Student Competition--

Brief given: Stride fuels non-stop non-sense

Objective

To branch away from the companies current campaign, "Ridiculously Long-Lasting"

Technical Challenge

Focus on a younger market, specifically 17 year olds and use hyper-humor to capture them.

Client

Stride Gum

Industry

College for Creative Studies

Agency

The One Show Student Competition

Media

Innovative Use of Media

Market

Food

Credits

Art Director

Steve Kerry, Travis Yarrington

Designer

Steve Kerry

Photographer

Steve Kerry/Travis Yarrington

Writer

Steve Kerry/Travis Yarrington

Views

451

 

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