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#friskissthlm / Friskis&Svettis Stockolm

Submitted By Petter Nylind

Description

#friskissthlm
Case study
In January all gyms and health clubs advertise to catch everyone who made the classic New Year’s resolution – start excercising. Friskis&Svettis is no exception. Our mission was to create a campaign on behalf of 16 branches of Friskis&Svettis in Stockholm, to get more people to discover the various forms of exercise at Friskis&Svettis. Friskis&Svettis is a non-profit association, owned by the members. They know their gym better than anyone. So why not let the members be the campaign and inspire others to join the community? We created the hashtag #friskissthlm on Instagram and called on the members to work out, photograph and tag their pics and by doing so; become a part of the campaign around Stockholm.

Objective

Get more people to discover the different forms of exercising at Friskis&Svettis’ 16 different facilities in Stockholm, a health club for everyone.

#friskissthlm

www.volt.se/friskissthlm

Client

Friskis&Svettis Stockolm

Industry

Gyms

Agency

Volt
www.volt.se

Media

Interactive

Market

Culture, Leisure and Sports

Credits

Account Executive

Magnus Tengzelius

Agency Producer

Louise Wallgren

Art Director

Jörgen Berglund

Illustrator

Åsa Stjärnquist

Production Company

In the Cold

Writer

Petter Nylind

Views

803

 

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