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Disney Winter Holidays Outdoor Campaign / Disneyland Resort

Submitted By Sakol Mongkolkasetarin

Description

Outdoor bulletin execution for the Disneyland Resort Winter Holidays promotion.

Objective

Every year, Disneyland Resort promotes seasonal events to drive attendance by building awareness and excitement for the Resort offerings.

Technical Challenge

To attract interest, the newest attraction Cars Land was an easy choice. How to showcase for the winter season while maintaining strict Disney/Pixar character guidelines, collaborating with Pixar, and promoting the new tagline is quite another.

Client

Disneyland Resort

Agency

Disney's Yellow Shoes Creative Group

Media

Outdoor

Market

Culture, Leisure and Sports

Views

174

 

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