Disney Winter Holidays Outdoor Campaign / Disneyland Resort
Submitted By Sakol Mongkolkasetarin
Outdoor bulletin execution for the Disneyland Resort Winter Holidays promotion.
Every year, Disneyland Resort promotes seasonal events to drive attendance by building awareness and excitement for the Resort offerings.
To attract interest, the newest attraction Cars Land was an easy choice. How to showcase for the winter season while maintaining strict Disney/Pixar character guidelines, collaborating with Pixar, and promoting the new tagline is quite another.
Disney's Yellow Shoes Creative Group
Culture, Leisure and Sports